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Tuesday, February 28, 2012

Featured Artist: Gina Miller

Gina Miller plays by her own rules.  A life-long artist, she began selling her work in earnest twelve years ago, when a need to work from home provided the necessary incentive. 
“I began by doing pet portraits, but I also paint for myself.  Often I’ll use photographs as a starting point and composite them digitally until I get an arrangement I like.”

She has worked extensively with watercolors, favoring them over acrylics for their instant gratification.  “I’ve even done watercolors on canvas, which is a totally different experience because canvas absorbs color differently from paper.”

One of her unusual watercolor techniques is to begin with the darkest color in an image.  “That’s the opposite of what you’re supposed to do.”  She also uses very little water in her watercolors because she is trying to achieve the deepest, darkest hues possible. 

Miller found American Frame online, which is a huge time saver. " No matter where you live—or how difficult it may be to get out of the house—you have at your fingertips a huge selection of top-quality framing materials at affordable prices".

For our featured piece Miller chose “Breeding Plumage-Great Egret,” a stunning watercolor whose 16”x20” original is for sale.  “I like this piece so well because the egret really pops off the page, and a lot of people mistake even the original for a photograph.  I like that.  That’s often my goal when I paint, to make it so vivid and faithful to the material world that it looks like a photograph.”

Done in her unique “dark-to-light” technique, the dramatic piece needs little embellishment, so we framed “Egret” with one of our most affordable solid-wood frames from the Basics collection and three mats from our Crescent Berkshire line, economical mats recommended for non-archival framing.

Color and focus are the keys to this treatment.  Two green mats, one darker than the other, echo the greens and yellow-greens in the print, a classic strategy done artfully here.  The trick?  Don’t exactly match the dominant print color.  This allows the mat to punctuate the image instead of blending into it.  The step-down from darker to lighter is another notable strategy, as is the antique white top mat, which ensures that the green mats don’t become more dominant than the image they are framing.  The frame itself, with its matte black finish, simple profile and ¾” wide face, corresponds to the image’s unusual background color and offers enough presence to accentuate without over-powering. Total cost of this frame treatment: $102.00.


Friday, February 10, 2012

Featured Artist: Torin Halsey

It’s all a matter of where you’re standing for Torin Halsey.  A professional photographer for twenty-six years, Halsey finds what most of us might pass by—or knock down--worth lingering over and documenting.  “I enjoy photographing things that are old, run down, past their prime or decaying. One of my favorite subjects is a series I'm shooting called ‘Portals.’  I focus on old doors and windows of abandoned or rundown buildings. I'm always looking for the flaking paint, rusted hinges, broken glass... I love to find beauty or interesting compositions in places that seem to be completely beyond their useful life.”

Halsey is not alone.  Interest in photographing urban decay, defunct industrial spaces and other “modern ruins” has grown recently and has been the subject of discussion through the lens of urban developers, architects and photographers.  (For more, check out "The Psychology of Ruin Porn" in The Atlantic Cities, a publication of The Atlantic Monthly). 

Halsey came to photography through journalism, working first as a
photojournalist who never had time to photograph the image that attracted him because he had to be focused on the news assignment.  “One day, I just started stopping when that happened and I began to make time to shoot photographs for ME. That's when I really started to feel like I was expressing myself artistically and I felt renewed.”

A customer of American Frame for the last seven years, Halsey was first impressed by accuracy.  “American Frame was recommended to me by a fellow photographer. I used them in preparing for my first gallery exhibit... I ordered 27 mats and frames that I assembled to display my work. Every mat was perfectly cut to order and each frame was the correct dimension for my project, which included a variety of sizes.”

Designing treatments for his own art, Halsey prefers to keep it simple, with an eye toward gallery exhibition.  “I usually go with a white or off-white mat and a black metal frame. The exhibit looks cohesive because even though my images may vary greatly from one shot to the next, the framing provides continuity.  American Frame is my first choice when I want to take an image from photograph to art.”

Halsey chose his photograph “D.C. Steps” for the featured piece because of its captivating light.  “I was walking through a neighborhood in Washington D.C. when I saw the repeating pattern of the ornate steps, and I liked the pictorial quality of the image.”  Halsey’s artistic eye is notable in the receding perspective of the image and the deft hint of urban fragility captured by the peeling sill paint in the image’s upper right corner. 

We framed “D.C. Steps” with frames new to our collections this month. 

The first is done with sumptuousness in mind, featuring three mats and a wide, solid-wood frame in a rich dark stain, one of the additions to our Mode Collection.  This formality is tempered by the topmost mat’s textured finish, evocative of natural sisal, while the middle mat, a thin strip of wine-red, adds vibrancy and highlights the reds in the photograph.  The bottom-most mat, represented by a sliver of jet black, provides the necessary break between the red mat and the red brick buildings.  It also grounds the picture by connecting the eye to the wrought iron stair rails. 



Pricing for this arrangement:
Image: DC Steps (15 X 10): $20
Frame: Mode- Mocha 65403 (19 5/8 X 14 5/8) $74.65
Mat Board- Jet Black CS9848 (19 5/8 X 14 5/8) Rectangle Top:2 7/16" Sides:2 7/16" Bottom:2 7/16": $8.33
Mat Board- Cabernet CS9839 (19 5/8 X 14 5/8) Rectangle Top:2 1/4" Sides:2 1/4" Bottom:2 1/4": $8.33
Mat Board- Bruxelles CS9853 (19 5/8 X 14 5/8) Rectangle Top:1 7/8" Sides:1 7/8" Bottom:1 7/8" $8.33
Paper- Lasal Photo Matte 230 DPPM230 (15 X 10): $13.30
Standard Acrylic AAS (19 5/8 X 14 5/8): $8.39
Standard Mounting Board MTBS (19 5/8 X 14 5/8): $2.91
DryMountingService drymountingservice (19 5/8 X 14 5/8)$4.00

TOTAL
$148.24


The second treatment takes the sleek tact, using a narrow black metal frame from our new Twilight collection.  The contemporary rounded face and matte finish cleverly echo the round shapes and sheen of the wrought iron rails in the photograph.  Here the sliver of black mat has been moved to the center position, repeating the black line of the frame and acting as a crisp transition between the other two mats.  In the dominant position with the widest border reveal, the soft gray-green mat creates contrast with the red brick building and sidewalk without overwhelming it. 

Pricing:
Image: DC Steps (15x10): $20.00
Frame: Twilight-Painted Black TW50 (18 3/4 x 13 3/4): $39.98
Mat Board- Cream Linen (cream core) CB407 with 1 9/16" borders: $5.35
Mat Board- Smooth Black, (black core) CB6277 with 1 9/16" borders: $5.35
Mat Board- Sage, (cream core) CB247with 1 9/16" borders: $5.35
Paper- Lasal Photo Matte 230 DPPM230 (15 X 10): $13.30
Standard Acrylic AAS (19 5/8 X 14 5/8): $8.39Standard Mounting Board MTBS (19 5/8 X 14 5/8): $2.91DryMountingService drymountingservice (19 5/8 X 14 5/8)$4.00

TOTAL: $103.01

Friday, January 13, 2012

Frame it Right with the Right Tools: The Point Driver


The Basic Point Driver

A big part of framing your art right is using the right tools. To secure your artwork in wood frames there are two options: one is to use the screw in clips that are included as part of the hardware package you receive with your order, and the other is to use framers points, which are embedded in the frame with a tool called a "point driver".

We recommend the point driver to frequent framers. It is as easy to use as a stapler, and saves time. If you opt for the FlexiMaster model, reusing wood frames becomes fast and efficient. Just bend up the points, slide in your new artwork, and bend them back into place.

Thursday, January 5, 2012

Featured Artist Liz Berman

"Little Joe"

www.americanframe.com/Artist/ArtistBoard.aspx?artistid=65b57356-6752-49cb-b8dc-8e217d653dae
Animal lover and intrepid spirit, Elizabeth Berman renders horses, cats, dogs and even goats as objects of beauty and mystery, capturing in pencil, pastel and oil both the individual personality of the creature as well as the universality of the aesthetic form.   Oils are a recent medium and Berman is still having fun branching out and learning.

A customer of American Frame for thirty years, she insists “American Frame is the best company in the U.S.”  She particularly appreciates our American-made frames, reliable customer service and the deep respect we have for the art our products protect and display.  We deeply appreciate Berman’s kind words and her loyalty.  Every customer—whether artist or not—loves their art and we take great satisfaction in helping them frame it right.  To please a customer as long-standing as Elizabeth Berman lets us know we’re headed in the right direction.

Berman always works from life, often doing portraits of animals on commission, rendering her own pets or those of family members.  The piece featured here is of a horse named Little Joe.  Done in pastel, it is one of Berman’s favorites because it captures “Little Joe’s snotty attitude” so well.


We framed “Little Joe” with an ebony-stained, quarter-sawn solid oak molding from our Arts & Crafts collection.  The frame’s simple lines, wide face and prominent grain, darkened but not obscured by its stain, hold their own against the muscular image of Little Joe and bring an appropriate rusticity to the treatment.  Conversely, the double mats in warm white and gray bring in a flexibly urban feel, allowing the country image to transition to a contemporary setting, such as a gallery or city living room.   

Browse Berman’s gallery for more striking portraits of animals, including a goat named Burrito, and to read her bio. 

Treatment Specs;
Print: Little Joe (14 x 11 11/16”) $20.00


Frame: Arts & Crafts collection, Black Coffee #787967 (18 ¼” x 15 7/16”) $41.98

Bottom Mat: Crescent Select collection, White Elephant CS9507 (18 ¼” x 15 7/16”) Top Border: 2”, Side Borders: 2 ¼“ Bottom Border: 2” $8.21

Top Mat: Crescent Select collection, Urban CS9595 (18 ¼“ x 15 7/16”) Top Border 1 ¾“, Side Borders: 2”, Bottom Border 1 ¾“ $8.21

Paper: Lasal Photo Matte 230 DPPM230 (14” x 11 11/16”): $14.00

Acrylic: Standard AAS (18 ¼” x 15 7/16”) $8.11

Mounting Board: Standard MTBS (18 ¼” x 15 7/16”) $2.86

Dry Mounting Service: (18 ¼” x 15 7/16”) $3.95

Sunday, January 1, 2012

Happy New Year!

I hope this note finds you well, and thinking about all the art you're going to create in 2012! At the turn of the year, many of you probably noticed a new look and feel about American Frame’s website. Though the images and words are fresh, both were inspired by our enduring philosophy:
Love your art. Frame it right.


These have always been our watchwords. Now they’re taking front and center in our print and web materials because they capture what is special about American Frame: we know art, we love art and we are here to help you frame it right. That includes right on budget, right on style, right when you need it and right for posterity.
American Frame is honored to be a part of your art—and we take our responsibility to do right by it very seriously. That responsibility includes guiding you to the end of the process, which is why our customer service line is staffed with trained framers, happy to answer questions. It includes selling all the tools you need to frame and hang, and it’s why we produce regular articles on display and design options as well as how-to videos which demonstrate the simplicity of DIY framing.
We don’t stop at framing right, though. Printing right is just as important, so we maintain a professional staff who use only the highest quality papers, inks and printers and are trained in color correction, photo restoration and retouching. And we ship right to your door, right on time and at the right price--FREE over $50.00.


Those aspects of our website which our customers count on remain unchanged. The online design tool continues to guide you through the frame and mat selection process, our QuickShop feature for professionals is still in place and our selection of mats and frames is more numerous and just as high-quality as ever.


Whichever style we’re drawn to, whichever medium we express ourselves in and whatever purpose we put our art to, we are united by its importance in our lives. We’d like to thank you for entrusting your art to us and assure you that we will help you Frame It Right.
Happy New Year! May it be spent with the people and art you love the most.





Monday, November 21, 2011

May I Share Just a Few of My Fav-or-ite (new) Things?

Yes, ‘Tis the Season for giving. What a great time to create original gifts for the lucky loved ones on your list! 
As you shop our site, here are some new ‘things’ we've added that you won’t want to miss; 8 to be exact.... 

1) Holiday Specials 



 If you're on our e-tip list, you've received this. To sign up for e-tips, visit our Framing Basics page and enter your email address and we'll keep you up to date on product news, framing techniques and sales.

2) The New Printing Interface


These changes will make printing and framing or printing on canvas easier and exciting! 

Our selection of basic and fine art papers is now twice what it was so you can find just the right choice at the right price for your project. You'll also find a range of professional photo editing services like FREE basic retouching all the way through complete photo restoration. Upload your files up to 50MB in size to create large and dramatic art. 


What hasn’t changed: when you print with us we do the framing so your gift is ready to hang right out of the box. 

3) More Silvers and Golds than ever!
If your artwork calls for a traditional frame treatment or if you’re framing a mirror, click hereFor a more modern use of these finishes, look to the Nuance Collection where you’ll find shimmer and style in Platinum, White Gold, Taupe & Modern Brownstone.
N118 Gold with Red Tones




H3342 Silver

Nuance 97401 Modern Brownstone


Nuance 15201 White Gold





















4) This year you see it everywhere - Matte White (as shown in this photo from Elle Decor Oct 2011)!


Studio 23460 Matte White
This look is easy to acheive with the white mouldings in our Studio collection of frames and a single white mat board with 4" to 6" borders. Or float your art  using an acrylic spacer to create depth. To see our complete selection of whites, Shop by Color in wood or metal to find the right white for your art. 

Studio 27560 Matte White
Basics L1192 Matte White 







5) Another trend in decor is the return of Shabby Chic 
Also now known as ‘The New Country’, we added frames to fit the theme. This collection is relaxed yet sophisticated stays in 5 carved mouldings in beautiful, subtle colors. 
Shabby Chic 12403 Tuscan Brown

6) If Mid-century Modern is more your style....
See the new solid Natural Walnut frames we’ve just added in the American Hardwoods and Infinity collections: the L990 and the 51490. The natural color and grain of the wood are protected, not stained, with a clear, water-based finish. Both are deep enough to to frame any kind of art or photography and are American Frame exclusives.

American Hardwoods L990 Natural Walnut, an AmericanFrame exclusive

7) When framing a piece for impact, the mat board matters 

and there is nothing (I repeat, nothing) that compares to the look of cotton rag. This season, we added a selection of Bainbridge AlphaRag 8ply boards in 6 neutral colors. The extra thick board gives a deep bevel cut, giving extra space between the art and the acrylic. In a word? Luxurious!



8) Frequent Framers: Have you noticed the new QuickShop interface?



If you know exactly what you want, use QuickShop. You'll find it on the top right tab of our home page. Build your frame treatment from the bottom up, adding the components you need along the way. Designed to make ordering easy and convenient for the frequent framer.


As always, if you have any questions or would like to see some samples, contact us. We love to help!




Monday, October 24, 2011

The Linen Liner for Elegance & Sophistication

Made from rigid, linen-wrapped beveled wood, linen liners offer a stately alternative to matting, both in function and appearance. Long used by professional framers to create depth and soften the transition between a wood frame and original oil paintings, linen liners are ideal for framing canvas without acrylic, but they can also be used above or below acrylic when framing art on paper.

The components you need: Your painting or print on canvas, custom linen liner and custom frame.
Our liners are offered in two face widths, ¾” and 1½”, and two colors, either natural or white. To order a linen liner with your frame, choose a wood frame with a rabbet depth of at least ¾”. When you use our online ordering system, all the math will be done for you. Just choose your frame, then scroll to the bottom of the page and click on “Frame My Own Artwork with Linen Liners.” When a liner is ordered with a frame, we guarantee the dimension and fit. If you already have a frame and need just a liner, you can click on the liner category under Wood Frame Collections and enter your dimensions for your custom cut purchase.


A closer view: Canvas, liner and ornate traditional gold frame.
If you ever have any questions or would like to see samples, give us a call at (800) 537-0944, M-F, 8:30-5:30 EST.
Voila! Beautiful!