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Thursday, February 18, 2010

A Very Nice Note

Every morning, I get up early, pour myself a cup of coffee, and check my email, Facebook, etc. Today, I had the most delightful message from a long time customer that I would like to share. It’s just so cool! Totally put me in a Good Frame of Mind! Here is the note:

Dear Laura - I just (finally!!) read your home page. Sends goose bumps down my spine to realize it was AFS sales that I used to buy from when I was a teenager just starting out in photography! Now (too many!) decades later I have still been buying from you for all my framing needs. I've never even considered going anywhere else!

Just thought you might like to know that you have a (very) loyal customer who took a chance on your family business back in the late 70's and still goes to you now for my framing needs! I've never thought of actually coming to a 'store' that I order from, but in your case I think I should plan on a special 'field trip' to see you all in person! Can't quite believe it was AFS sales I bought from all those years ago and that it is American Frame I've been buying from for last 5 plus years! Just how cool is that! I always prefer to buy from family owned business, but never quite thought I would have a 30 year relationship!

So please keep up the great work - and let’s continue to do business for the next 30 years (albeit we will be moving 'a tad' more slowly in 2040!!!)

Love your stuff, your attention to detail, your response to questions, and your dedication to customers. That you are the same store I am sure I ordered from long, long before the internet was invented is just amazing! Maybe I can get a chance to drive out and put in a big order in person. Would be grand to meet you and the staff!

Tuesday, February 16, 2010

No, It’s Not a Bunny
 - The Lowdown on Your Frame’s Rabbet


Every frame has a rabbet, which is the depth of the frame’s interior channel. The rabbet depth tells you how thick the items your framing can be. The thickness of your acrylic + your mat + your mounting board + your artwork must be equal to or less than the rabbet depth for your artwork “stack” to fit inside the frame.


When you browse our catalog (paper or online), be sure to check the profile illustration we provide, which shows the rabbet depth. The rabbet on a traditional wood molding is the recess on the back inside edge of the frame. Our metal frames have an enclosed rabbet or channel.


Clear as mud? Here’s a sample situation: Our standard & archival mounting boards are 1/8” (0.125) thick, standard acrylic is 3/32” (0.09375) thick and each 4-ply Crescent Select mat is 1/16” (0.0625) thick. This makes a “stack” 9/32” (0.28125) thick. Now add your art’s thickness. For prints or pictures, this might be nearly zero. For thicker papers, canvas, textured arts or mementos, this might add considerably to the artwork “stack.”


Now choose a frame with a rabbet depth greater than the artwork stack’s total thickness.


If using multiple mats, remember to add every mat to the “stack” and consider ordering all your mats from a single mat collection. This keeps measurements uniform. Also note the above is just a sample. If you choose a different acrylic, mat or mounting board, note their thickness. All the products in American Frame’s Essentials Handbook have these key measurements listed on paper and online.


Now that you’re a bunny—ehem, rabbet—expert, go find something cool to frame!


Thursday, February 4, 2010

Discover the paintings of featured artist, Aaron Bivins at AmericanFrame.com


Working primarily in watercolor, oil and acrylic, Aaron paints a wide variety of subjects including portraits, animals, landscapes, barns, and florals. Shown here is a portrait of his wife, appropriately titled ‘Beauty’.


Aaron has quite an impressive list of credentials and is well represented in galleries across NW Ohio and SE Michigan. A former Jr. High Art Teacher in the Toledo Public School System, he continues to share his skills with the with the public is many different ways; as demonstrator, juror and via his watercolor workshops and classes.


Throughout his career, he has won Best of Show, First Place and many other awards at shows such as ‘Crosby Gardens Festival of the Arts’, The University of Toledo ‘Art on the Mall’ and ‘The Roots of Diversity Multicultural Show’ in Toledo, Ohio.


Aaron has had paintings represented at the Gloria Adams Gallery in Waterville, OH, The Hudson Gallery and The Kismet Gallery, Toledo, OH and has exhibited two, one man shows at Flatlander’s Gallery Blissfield, Michigan.


Currently, he is the featured artist at 20 North Gallery in Toledo for the 2010 Black History Month Exhibit. Congratulations Aaron!


He is an Associate member of the Ohio Watercolor Society. Past President of the Northwestern Ohio Watercolor Society also a member of the Toledo Artists Club. A UT alum, he was a former captain of the Rocket football team. How much more accomplished can one be?


To get a sense of him personally, click here to see him interviewed at the University of Toledo’s Art on the Mall exhibit last summer.


Fine Art Reproductions of his work are available for purchase in the American Frame Art Gallery.