A Good Frame of Mind

Frame it Right with the Right Tools: The Point Driver

2012-01-13T11:34:00.000-05:00

The Basic Point Driver

A big part of framing your art right is using the right tools. To secure your artwork in wood frames there are two options: one is to use the screw in clips that are included as part of the hardware package you receive with your order, and the other is to use framers points, which are embedded in the frame with a tool called a "point driver".

We recommend the point driver to frequent framers. It is as easy to use as a stapler, and saves time. If you opt for the FlexiMaster model, reusing wood frames becomes fast and efficient. Just bend up the points, slide in your new artwork, and bend them back into place.

To see a point driver in action, check out our video.

Flexi-Master Point Driver www.americanframe.com/Products/FlexiMaster-Point-Driver-by-Fletcher__F3030.aspx

Featured Artist Liz Berman

2012-01-05T11:01:00.001-05:00

"Little Joe"

www.americanframe.com/Artist/ArtistBoard.aspx?artistid=65b57356-6752-49cb-b8dc-8e217d653dae

Animal lover and intrepid spirit, Elizabeth Berman renders horses, cats, dogs and even goats as objects of beauty and mystery, capturing in pencil, pastel and oil both the individual personality of the creature as well as the universality of the aesthetic form. Oils are a recent medium and Berman is still having fun branching out and learning.

A customer of American Frame for thirty years, she insists “American Frame is the best company in the U.S.” She particularly appreciates our American-made frames, reliable customer service and the deep respect we have for the art our products protect and display. We deeply appreciate Berman’s kind words and her loyalty. Every customer—whether artist or not—loves their art and we take great satisfaction in helping them frame it right. To please a customer as long-standing as Elizabeth Berman lets us know we’re headed in the right direction.

Berman always works from life, often doing portraits of animals on commission, rendering her own pets or those of family members. The piece featured here is of a horse named Little Joe. Done in pastel, it is one of Berman’s favorites because it captures “Little Joe’s snotty attitude” so well.

We framed “Little Joe” with an ebony-stained, quarter-sawn solid oak molding from our Arts & Crafts collection. The frame’s simple lines, wide face and prominent grain, darkened but not obscured by its stain, hold their own against the muscular image of Little Joe and bring an appropriate rusticity to the treatment. Conversely, the double mats in warm white and gray bring in a flexibly urban feel, allowing the country image to transition to a contemporary setting, such as a gallery or city living room.

Browse Berman’s gallery for more striking portraits of animals, including a goat named Burrito, and to read her bio.

Treatment Specs;

Print: Little Joe (14 x 11 11/16”) $20.00

Frame: Arts & Crafts collection, Black Coffee #787967 (18 ¼” x 15 7/16”) $41.98

Bottom Mat: Crescent Select collection, White Elephant CS9507 (18 ¼” x 15 7/16”) Top Border: 2”, Side Borders: 2 ¼“ Bottom Border: 2” $8.21

Top Mat: Crescent Select collection, Urban CS9595 (18 ¼“ x 15 7/16”) Top Border 1 ¾“, Side Borders: 2”, Bottom Border 1 ¾“ $8.21

Paper: Lasal Photo Matte 230 DPPM230 (14” x 11 11/16”): $14.00

Acrylic: Standard AAS (18 ¼” x 15 7/16”) $8.11

Mounting Board: Standard MTBS (18 ¼” x 15 7/16”) $2.86

Dry Mounting Service: (18 ¼” x 15 7/16”) $3.95

Happy New Year!

2012-01-01T10:49:00.000-05:00

I hope this note finds you well, and thinking about all the art you're going to create in 2012! At the turn of the year, many of you probably noticed a new look and feel about American Frame’s website. Though the images and words are fresh, both were inspired by our enduring philosophy:
Love your art. Frame it right.

These have always been our watchwords. Now they’re taking front and center in our print and web materials because they capture what is special about American Frame: we know art, we love art and we are here to help you frame it right. That includes right on budget, right on style, right when you need it and right for posterity.
American Frame is honored to be a part of your art—and we take our responsibility to do right by it very seriously. That responsibility includes guiding you to the end of the process, which is why our customer service line is staffed with trained framers, happy to answer questions. It includes selling all the tools you need to frame and hang, and it’s why we produce regular articles on display and design options as well as how-to videos which demonstrate the simplicity of DIY framing.
We don’t stop at framing right, though. Printing right is just as important, so we maintain a professional staff who use only the highest quality papers, inks and printers and are trained in color correction, photo restoration and retouching. And we ship right to your door, right on time and at the right price--FREE over $50.00.

Those aspects of our website which our customers count on remain unchanged. The online design tool continues to guide you through the frame and mat selection process, our QuickShop feature for professionals is still in place and our selection of mats and frames is more numerous and just as high-quality as ever.

Whichever style we’re drawn to, whichever medium we express ourselves in and whatever purpose we put our art to, we are united by its importance in our lives. We’d like to thank you for entrusting your art to us and assure you that we will help you Frame It Right.
Happy New Year! May it be spent with the people and art you love the most.

Tis the Season- Happy Holidays, and Thank You!

2011-12-16T16:47:00.003-05:00

May I Share Just a Few of My Fav-or-ite (new) Things?

2011-11-21T15:46:00.004-05:00

Yes, ‘Tis the Season for giving. What a great time to create original gifts for the lucky loved ones on your list!

As you shop our site, here are some new ‘things’ we've added that you won’t want to miss; 8 to be exact....

1) Holiday Specials

If you're on our e-tip list, you've received this. To sign up for e-tips, visit our Framing Basics page and enter your email address and we'll keep you up to date on product news, framing techniques and sales.

2) The New Printing Interface

These changes will make printing and framing or printing on canvas easier and exciting!

Our selection of basic and fine art papers is now twice what it was so you can find just the right choice at the right price for your project. You'll also find a range of professional photo editing services like FREE basic retouching all the way through complete photo restoration. Upload your files up to 50MB in size to create large and dramatic art.

What hasn’t changed: when you print with us we do the framing so your gift is ready to hang right out of the box.

3) More Silvers and Golds than ever!

If your artwork calls for a traditional frame treatment or if you’re framing a mirror, click here. For a more modern use of these finishes, look to the Nuance Collection where you’ll find shimmer and style in Platinum, White Gold, Taupe & Modern Brownstone.

N118 Gold with Red Tones

H3342 Silver

Nuance 97401 Modern Brownstone

Nuance 15201 White Gold

4) This year you see it everywhere - Matte White (as shown in this photo from Elle Decor Oct 2011)!

Studio 23460 Matte White

This look is easy to acheive with the white mouldings in our Studio collection of frames and a single white mat board with 4" to 6" borders. Or float your art using an acrylic spacer to create depth. To see our complete selection of whites, Shop by Color in wood or metal to find the right white for your art.

Studio 27560 Matte White

Basics L1192 Matte White

5) Another trend in decor is the return of Shabby Chic

Also now known as ‘The New Country’, we added frames to fit the theme. This collection is relaxed yet sophisticated stays in 5 carved mouldings in beautiful, subtle colors.

Shabby Chic 12403 Tuscan Brown

6) If Mid-century Modern is more your style....

See the new solid Natural Walnut frames we’ve just added in the American Hardwoods and Infinity collections: the L990 and the 51490. The natural color and grain of the wood are protected, not stained, with a clear, water-based finish. Both are deep enough to to frame any kind of art or photography and are American Frame exclusives.

American Hardwoods L990 Natural Walnut, an AmericanFrame exclusive

7) When framing a piece for impact, the mat board matters

and there is nothing (I repeat, nothing) that compares to the look of cotton rag. This season, we added a selection of Bainbridge AlphaRag 8ply boards in 6 neutral colors. The extra thick board gives a deep bevel cut, giving extra space between the art and the acrylic. In a word? Luxurious!

8) Frequent Framers: Have you noticed the new QuickShop interface?

If you know exactly what you want, use QuickShop. You'll find it on the top right tab of our home page. Build your frame treatment from the bottom up, adding the components you need along the way. Designed to make ordering easy and convenient for the frequent framer.

As always, if you have any questions or would like to see some samples, contact us. We love to help!

The Linen Liner for Elegance & Sophistication

2011-10-24T15:49:00.002-04:00

Made from rigid, linen-wrapped beveled wood, linen liners offer a stately alternative to matting, both in function and appearance. Long used by professional framers to create depth and soften the transition between a wood frame and original oil paintings, linen liners are ideal for framing canvas without acrylic, but they can also be used above or below acrylic when framing art on paper.

The components you need: Your painting or print on canvas, custom linen liner and custom frame.

Our liners are offered in two face widths, ¾” and 1½”, and two colors, either natural or white. To order a linen liner with your frame, choose a wood frame with a rabbet depth of at least ¾”. When you use our online ordering system, all the math will be done for you. Just choose your frame, then scroll to the bottom of the page and click on “Frame My Own Artwork with Linen Liners.” When a liner is ordered with a frame, we guarantee the dimension and fit. If you already have a frame and need just a liner, you can click on the liner category under Wood Frame Collections and enter your dimensions for your custom cut purchase.

A closer view: Canvas, liner and ornate traditional gold frame.

If you ever have any questions or would like to see samples, give us a call at (800) 537-0944, M-F, 8:30-5:30 EST.

Voila! Beautiful!

Hanging your Wood Frames - It's Easier Than You Think

2011-09-22T18:10:00.002-04:00

Attaching hanging hardware to a solid wood frame is easier, faster and more full-proof than many people think. There are two basic types of hangers: a sawtooth hanger for frames 11x14 and smaller and picture wire for larger frames.

All you need to install a sawtooth hanger is a small level, a hammer, a pencil and a tape measure. The hanger itself will come with your frame.

Installing a Sawtooth:

1. Measure for the center of the frame’s top rail and mark with a pencil.

2. Line up the center of the sawtooth hanger with your mark, using the small level to be sure the hanger is straight.

3. Tap the ends of the hanger lightly with a hammer. If you make a mistake you can pull the sawtooth out and start over.

For larger frames, use picture wire strung between two eyehooks. The eyehooks come with your frame. The wire can be purchased separately.

Installing Eyehooks and Wire:

1. Measure one-third of the way down from the frame’s top corners on each side, then mark the spots with a pencil.

2. Pre-drill a hole on each mark and screw in the eye hooks.

3. To secure the wire, simply thread it through each eye hook, then wrap it back around itself several times. When hung taught from your finger, the center of the wire should be about two inches from the top of the frame.

Tip: Use two nails in the wall for wire-hung pictures. This ensures the frame will always hang straight.

When hanging an oversized wood frame (over 24 x 36), there is a trick to wiring so that the weight is distributed evenly across the back and bottom of the frame, protecting the corners of our frame while keeping it secure on the wall. I took some pictures to illustrate and the steps are described as follows. For this wiring method, you'll want to make sure you have plenty of wire on hand.

1. Start by ordering 2 additional hangers and 2 wood screws (ask for extra long screws for deep frames)

2. Attach hanging hooks on sides of your frame 6 – 8 inches down depending on size of the frame.

3. Attach additional hanging hooks on bottom of your frame approximately 1/3 distance in from each side of the frame.

4. Attach wire to the bottom left hook. String the wire from that hook up through the side left hook, across the back to the right side hook, and then down to the remaining bottom hook. Twist and attach securely.

Here, Holly from our plant demonstrates the process.

She measures 8" down each side of the back of the frame and 8" in from each side where the hooks will be drilled into the bottom of the frame.

Simply drill the wood screws and hangers where you've measured and marked, four in all.

String the wire through starting from the bottom left hanger.

This is what the back of the frame will look like as it's wired from all 4 points. Again, it is important to attach and twist securely & hang your artwork with 2 nails designed to support the weight of your piece.

For especially heavy pictures or mirrors, we recommend the Hangman Mounting System. With its built in level and easy to use hardware, it can hold up to 200 lbs when mounted directly into the wall studs.

Questions? Comments? Give us a call or post them here.

A Nice Testimonial to Share

2011-09-19T13:46:00.004-04:00

On this rainy Monday, I was greeted by this testimonial upon my arrival to my office. Thank you Bob for your kind remarks and allowing us to share your experience. The pleasure is all ours!

September 16, 2011

Dear Ladies and Gentlemen,

Over the years I have used your Comapny for framing photos we have taken. Recently I placed another order for prints in my wife's office. A little large at 30"x20", I know from past experience the resolution will be just fine from my Nikon D 90.

The order was placed Tuesday and arrived on Thursday. The work was just great, the packing was outstanding, the speed of service is hard to believe, the web site can be used by an old duffer like me without any problems and the price is fantastic.

You should enter you Company in some contest for most outstanding internet provider in the country. My money is on you.

Finally, as I checked the UPS tracking status of my order on Thursday and saw it would arrive that day, I was sitting at my computer thinking what a great company. An e-mail from my son who lives in Chicago arrived. It said "American Frame is amazing". I replied why? He responded. Ordered 2 pics printed and framed Monday night, 50 bucks each, free shipping, got here today." Obviously I've told my family and friends about you guys.

Thanks for your great service. It's a pleasure doing business with your company. Feel free to use this letter any way you want.

With Best Regards,

Bob C.

Sept 2011 Featured Artist Dan Robbins, Creator of 'Paint by Numbers'

2011-09-08T16:42:00.000-04:00

The Art of Framing: Framing DIY Art
The elusive nature of art captivates all of us at one time or another in our lives, and many people seek the peace and sense of accomplishment that producing their own work provides. This spirit was tapped back in 1950 when Dan Robbins helped to create the first Paint by Numbers kit in cooperation with Max S. Klein, the owner of Palmer Paint Company in Detroit. At one point as many as twelve million paint-by-number kits were sold per year. Though demand dwindled in the late 1950’s, Robbins’ designs have since become both collectible treasures and the subject of museum exhibitions, often as sociological artifacts.

A commercial artist, Robbins has always recognized that what he does straddles the line between art and craft, but he’s rightfully proud of this. His work has allowed many who would not otherwise have the expertise or time to paint to enjoy a creative outlet. And who’s to say how many budding artists were inspired to great things through his kits?

Gone But Not Forgotten by Dan Robbins

In March of 2001 The Smithsonian Museum opened an exhibit called “Paint by Numbers: Accounting for Taste in the 1950’s.” For the exhibition catalog, Robbins designed an image called “Manhattan Skyline” to appear on the inside front and back covers. Later, the image was to be made available as a paint-by-numbers kit, but September 11, 2001 made the project, whose image was dominated by the Twin Towers, impossible. Robbins has since re-imagined the design, this time with the Towers ghosted. A portion of the sales of “Gone But Not Forgotten” will help support the non-profit organization “Voices of 9/11,” a group which advocates on behalf of those families affected by the tragedy.

We are honored to know Dan and feature his work on the 10 year anniversary of 9/11.

Two Tiny Tools Turn Tedious into Terrific

2011-08-24T15:04:00.002-04:00

Two of a framer's secret tricks are the point driver and the spacer.

Points are small metal triangles which replace the clips which holds your art within your wood picture frame. A driver secures the points as easily as a stapler binds a stack of paper. The Frame Master Point Driver (F3010) is great for permanent framing and for creating shadow boxes. The FlexiMaster Point Driver (F3030) inserts flexible points, which makes it easy to change out the art in your frame without having to remove the points. Both products feature new lower prices so take advantage!

Spacers, which create an airspace betweeen the art and the acrylic, come in handy when you want to create some depth in your frame without the use of a mat or when the mat's thickness doesn't provide enough of a gap between your art and your acrylic. I was originally inspired to add spacers to our line after seeing an Olafur Ellison exhibit in Chicago a few years ago. The photographs were beautifully and simply framed with frames and spacers, which added a bit of drama and offered protection to the art.

The spacers we offer, EconoSpace from FrameTek, are neutral pH plastic "peel & stick" cubes which bond to the edge of the acrylic. Simple to install, they disappear under the frame's face and prevent paper buckling, image transfer, and adhesion of the artwork to the acrylic. Available in two sizes: 1/8" in clear and 1/4" in clear or black. All come in lengths of 2', 3' and 5' and are easliy cut with a utility knife. Sold in bundles of 12.

As always, if you have any questions, please give us a call! (800) 537-0944 M-F, 8:30 - 5:30 EST.

Taking Your Art on the Road!

2011-08-04T12:01:00.000-04:00

Summer is the season for travel—even for art! When you take your work to shows and galleries, take along these helpful supplies:

Acrylic/Plexi-glass cleaning cloths — These 3M cloths lift dust, fingerprints and skin oils off plexi-glass so you can let everybody pick up your prized work for a closer look.
Acrylic/Plexi-glass cleaner & polish — Show your work at its best. This polish removes static, reduces fingerprints, repels dust and improves shine.

Acrylic/Plexi-glass scratch remover kit —Includes 2 oz. of cleaner, fine scratch remover, heavy scratch remover and cleaning cloth.

Corrugated Corner Protectors— Protects frame corners during moves and storage. Adjustable to two thicknesses: ¾”" and 1 3/8”. Minimum order of 4 corners.

Polypropylene resealable bags — Re-sealable, 4 mil bags protect unframed art while offering a clear view. Pkg. of 100 available in 5” x 7”, 8” x 10”, 11” x 14”, 16” x 20” , and 20” x 24”.

TIP: Never use glass cleaners or paper towels on acrylic/plexi-glass. They will scratch and cloud the surface.

Shop all of our Framing Tools & Supplies.

For additional tips & hints, watch our Framing Videos.

QuickShop is Here!

2011-07-18T18:21:00.003-04:00

Today we’re launching Phase I of QuickShop. Take a look!

QuickShop is a fast and easy ordering interface for customers who know exactly which products they need from our site. No scrolling, no searching, no fuss. Enjoy easy 3 click ordering.

Let me explain.

Let’s say you use Standard Matte Black (Nielsen#11) and you know from experience that the product code is S21. Let’s also assume you just need to order 10, 18 x 24 frames and move on! Simply go to QuickShop, enter S21, input 18 & 24, and add to cart. Voila! – Your frames are ordered in 3 clicks!

Taking another example, let’s say you only need a few cut sheets of mat board and you always use CS9502 White Sale. Go to QuickShop, put in your product number, enter your dimensions and add to cart. Again, 3 clicks! Just enter and go!

This same functionality applies to all accessories and picture frame tools & supplies. Simply enter the product number, click and buy.

What’s the difference between QuickShop and our normal ordering process? The QuickShop workflow isn’t designed with frame kits in mind (although you can certainly build one if you’d like). Within our normal order flow, we provide a frame design tool where full kits are pre-built and include a default mat board, acrylic and backing board which can be changed within the order flow. Before Quickshop, professionals who didn’t necessarily need design assistance or full kits were required to deselect unwanted kit components. Alternatively, QuickShop offers a faster way to only order the exact materials needed, either individually or in a kit.

Within the next week or so, Phase II will be up and running that will allow for a quicker way to change frames and change mat boards within both the QuickShop and normal ordering flow.

QuickShop is located at the bottom of our left navigation bar on the home page. Very shortly, there will be a prominent link from the top navigation tab which is being re-designed as well.

Please let me know what you think by commenting here or emailing me at lauraj@americanframe.com. As always, I appreciate your input.

American Frame Proudly Chooses UPS Carbon Neutral Shipping

2011-06-13T14:49:00.003-04:00

When it comes to our sustainability efforts, we agree that the proverbial ‘magic bullet’ simply doesn’t exist but taking all kinds of small actions help contribute to the greater good.

From that perspective, it’s a simple logical choice for us to make. Effective today June 13, 2011, American Frame will donate 5 cents per shipment for Ground Service and 20 cents per shipment for Air to the UPS Carbon Neutral Fund. We appreciate that UPS will match these donations up to $1 million through 2011. This money will be forwarded to 4 projects worldwide, our favorite being the Garcia River Forest project in California - a project that works to sustain precious Redwoods and Douglas Firs. “Redwood forests store more carbon per acre than any other forest type. Sustainable forest management of Garcia River enables the storage of more than 77,000 tons of carbon emissions annually."

You won’t see any impact on your costs from this contribution. All packages will be shipped Carbon Neutral and we will continue to offer Free Ground Service on all orders over $50.00. What you will see is is a ‘UPS Carbon Neutral Shipment’ tag on your shipping label for verification purposes.

Please share this information with anyone who ships and encourage them to do the same.

Happy Framing!

Honor the American Flag in Style

2011-05-27T09:20:00.005-04:00

I am personally happy to add this highlight this week's etip as we roll out our fine collection of flag cases in time for Memorial Day weekend.

If you can, try to take some time over the next few days to honor those that serve our country and protect our freedoms. The symbol of our flag unites us across our country and throughout our history, no matter what challenge is thrown our way, we always rise to meet it. I love our big national holidays as they give us an opportunity to put aside our political differences and simply celebrate being American!

On another note, our hearts go out to the tornado victims in Joplin, MO as they work to find their loved ones and rebuild their communities. To our readers, please contact your charity of choice, be it your church, the Red Cross, Salvation Army, Habitat for Humanity, or any other preferred organization that will be in the trenches helping with the relief efforts.

I wish you a safe and relaxing holiday weekend and will look forward to getting back to work next week,

Laura

The Checks Are Coming Soon!

2011-05-06T13:32:00.002-04:00

Attention Alliance Program Art Club Members: Congratulations! First quarter donations are going out totaling $4,470.70. Not a member? Contact AnnaM@americanframe.com and she will assist you in setting up your account. For more information and details visit here.

The Art of Framing

2011-04-19T10:40:00.007-04:00

When we first decide to learn how to frame, we commonly focus on its mechanics. How do we measure? What is a mounting board? How do we decide if we need acid free materials? How do we connect the corners? To keep things simple and safe, we may stick to the most basic materials for our first order; perhaps a metal frame, standard plexi-glass, a single white mat board and foam core. We order a simple, timeless frame in a custom size for our particular picture.

Within a few days the order arrives and we are so excited! We eagerly rush to assemble our custom frame step by step. First we hinge the artwork to the mat board, lay it on the foam core mounting board, carefully peel the protection on off the plexi-glass, sandwich it together then slip these contents into our frame. And…VOILA! We’ve framed our own picture with professional results!! Suddenly, we’re the envy of our friends! Our accountants are smiling at the savings! (You know what I’m saying, right?) We’ve all been there!

With a little experience and some newfound confidence, we take on another project. Maybe this time, we play on the website and create several different options to consider and we wonder; how might the pros frame this?

This is where the new ‘Art of Framing’ e-tips come may be useful.

Starting this week, we are expanding our monthly ‘Featured Artist’ articles to include several picture framing tutorials by our in-house professionals. We will take one work and frame it three ways to give you design inspiration at distinct budget points. We’ll show you how to frame with ‘Thrifty Ease’, make it ‘Gallery Ready’ or create a ‘Fine Design’ showpiece! Over time, you will learn to design like a professional framer, all the while saving like a value shopper and of course, continue to be the envy of your friends…..

The mechanics of framing can be mastered within a few projects. Learning the ‘Art of Framing’ like any art is an ongoing process. With our online design tools and tutorials, we hope to inspire you and share our experience with you for many years to come.

To sign up for e-tips, simply visit our home page and enter your email address.

Happy Framing!

So, What’s New For You?

2011-04-06T21:20:00.007-04:00

May I shower you with news you can use this April? First and foremost, our new and updated catalog The Essentials Handbook #38 is printed and ready to mail! This edition offers 32 pages of resources no framer should be without including our most popular lines of high quality picture frames, mat boards and supplies. To request your copy, please contact us and we will send it out to you promptly. If you are like me and prefer the convenience of the web, check out our online version.

For the full product line and current sales and specials, please always check our website.

In keeping with the newness of Spring, we are working to keep our product selection fresh and fashion forward. This month alone we are adding over 20 new mouldings to our Basics and Woodtones lines, many of which are certifiably eco-friendly. In Econo-woods, you will find new delicate carved petite frames and sophisticated choices in Bamboo. Be sure to watch for our next featured artist e-tip to be sent the week of April 18th. We’re changing up the format to not only feature the artist’s particular work, but to offer framing suggestions at various price points and style preferences based on the style and medium of the art itself. Our goal is to offer tutorials in an interesting ‘case study’ style format for those interested in refining their skills in material selection and frame treatment design. Next Wed April 13th is the last day to enter our Sweepstakes on Facebook. Even if you’re already a ‘fan’, be sure to sign up for a chance to win up to $300.00 in gift certificates! See details here.

Video Assistance: Point Drivers and Pullmate

2011-03-07T12:05:00.005-05:00

Featured Artist Rick Ruggles: Capturing the Accidental Heart

2011-02-17T09:55:00.005-05:00

Who better to feature as February’s artist than Rick Ruggles, creator of “Found Hearts Photography,” whose work is an inspiration to find love in the world around us. Rick has photographed thousands of “found hearts,” natural shapes and patterns of light he finds which resemble hearts. Rick photographs the hearts as he finds them, in natural and urban settings: sunlight through branches, flowers by the roadside, puddles, clouds, rusty metal.

Rick was born in Ohio and earned a degree in geology from Oberlin College. While in school, he picked up his father’s love of photography and began carrying his camera everywhere. Encouraged by friends and family, by 2001 he turned his hobby into a full-time career. He currently resides in Washington DC.

The inspiration for Rick’s extensive line of Found Heart Photographs came from the discovery of a heart-shaped pothole. Having passed it by for months, he finally photographed it just days before it was repaved. When Rick found a few other hearts nearby, he framed a set of four as a valentine, which was happily received. The experience led him to a “benign obsession” to capture “found” heart shapes of all kinds, each exactly as he finds them, without manipulation or adjustment. Rick’s collection now numbers in the thousands.

Rick has exhibited his work at the Smithsonian Craft Show, American Craft Council shows, the New York International Gift Fair and the National Stationery Show.

“Perhaps it is my training in geology that led me to focus on details within the larger landscape,” Rick says. “My eyes are now attuned to the heart shape in the world around me and it is a rare day that I don’t find at least one new image to add to the collection. I carry my camera almost everywhere and have photographed thousands of hearts as I find them. I am delighted by the number of people who tell me that they now spot hearts too.”

We're Smitten! (Why We Love the Metal Frame)

2011-02-10T13:26:00.009-05:00

Metal frame sections inspired the beginning of American Frame nearly forty years ago and our affection for them has only grown over the years.

Affordable, custom cut and easily assembled with a screwdriver and clips, metal offers an enormous range of profiles, finishes and color options, from ultra-modern shine to traditional beading, from elegant golds to an array of statement making colors.

This Valentine’s Day, consider trying Tornado Red, Right Red, or Purple Haze for seasonal punch. Take notice of our newest addition, the Series 225 Reflections Collection featuring strong lines, bold curves and metallic accents created to complement 21st Century art and interiors.

Our metal line, made by Nielsen, is produced right here, in America (Gainesboro TN), out of aluminum, the most easily recyclable of all picture framing materials. That means when you choose metal, you give a gift from the heart to both your fellow American workers and our environment. Browse the metal gallery at www.AmericanFrame.com. Perhaps you’ll be smitten too!

Andrew Rogers; Exploring The World with a Lens and a Pen

2011-01-22T08:40:00.006-05:00

Andrew Rogers, our featured artist, is a widely published nature and wildlife photographer and writer. Born in Michigan's beautiful Upper Peninsula and raised in the North Woods of Wisconsin, he was inspired early by nature’s beauty and complexity. Having begun taking pictures at the amazing age of seven, Rogers has spent his life developing an ability to “see” a good shot when it presents itself. An avid outdoor adventurer and explorer, his greatest passion is traveling wherever the road leads to learn about new places and people, then sharing his experiences through stunning photographs and fascinating journals. He works in both color and black and white depending on the subject, using a medium format 35mm DSLR camera with a variety of lenses.

Rogers is also the founder of www.VisionAerieConcepts.com, a media and image development company offering a wide range of artistic and marketing services.

There are a few key people in Andrew’s career who have inspired him and continue to serve as mentors. Andrew says, “I have continued to stay in contact with Kimberli Bindschatel who I find to be an amazing photographer, writer, and person. She has amazing insight and natural abilities and continues to be very supportive of my work. Also, Dick Ellis, who is the editor of On Wisconsin Outdoors and has won national awards for his writing, has provided me with opportunities to further pursue my passions.”

Wil Clay, 1938-2011: Painter, sculptor renowned as book illustrator By MARK ZABORNEY BLADE STAFF WRITER

2011-01-19T15:47:00.004-05:00

Today we pay tribute to Wil Clay, who passed away unexpectedly yesterday. We have had the pleasure of working closely with Wil over the past few months, photographing and reproducing his fine art work, interacting with him in our Showroom, and most recently having the honor of featuring his artwork on our home page. Here is a nice write-up from today's Toledo Blade. He was an amazing person and will be missed by all here at American Frame.

Wil Clay, a painter, sculptor, and nationally renowned illustrator of children's books who donned a straw hat and overalls or a colorful vest to promote art and reading through animated storytelling at schools, died Thursday in St. Luke's Hospital, Maumee. He was 72.

The cause of death was not known, his son Michael said. He'd undergone elective prostate surgery Jan. 10. Just days earlier, he'd dropped off artwork to be exhibited at 20 North Gallery in downtown Toledo for its annual Black History Month exhibit, which opens Friday. "He will be history," said Peggy Grant, art director of 20 North Gallery, which had represented Mr. Clay since the late 1990s. "He was a wonderful artist and raconteur. He gave talks around the country.

"He was just marvelous at illustrating books and telling the history of African-Americans," she said. "I fell in love with his work. This is a great loss."

Mr. Clay illustrated at least 10 books for young people, including A Biography of George Washington Carver, Little John Eight, which received the Coretta Scott King Honor Award, and Tailypo, which received several honors. The latter two were collaborations with Jan Wahl, a writer of children's books based in the Toledo area. They met in 1989 when Mr. Wahl proposed they work together. He introduced Mr. Clay to the world of illustrating children's books.

Mr. Clay "was such an animated and full-of-life author-illustrator-storyteller that he just brought smiles to children's faces through his work," said Benjamin Sapp, director of the Mazza Museum at the University of Findlay, which features art from children's picture books and has Tailypo in its collection.

Mr. Clay traveled regularly to schools, libraries, and museums to practice another aspect of his art: storytelling. He faced the children on some occasions almost as a country cousin. A bandanna around the neck and glasses at the end of his nose complemented the hat and overalls. Other times he wore a vest bearing sophisticated patterns and colors. Through his voice and dramatic gestures, he tried to make a point: "Everything, as I see it, will rise and fall based on reading," Mr. Clay told The Blade in 1995. "If [children] don't have the comprehension, it'll affect them for the rest of their lives."

He also led art demonstrations for young people. "He found sharing the art-awareness experience to be the most gratifying," his son said.

Mr. Clay taught adult students too. Last summer, he was instructor for a life-drawing workshop at Collingwood Art Center.

He made time for his own fine art. He painted, chiefly in acrylics. Radiance, his 6-foot bronze and stainless-steel sculpture, with Constancia Gafeney-Brown, is a tribute to Martin Luther King, Jr., and is on the bridge over the Maumee River named for the slain civil-rights leader.

Born in Bessemer, Ala., he moved with his mother and siblings to Toledo when he was 12, he told The Blade in 2008. Years earlier, though, he copied the Sunday funnies and was inspired by such illustrators as Norman Rockwell.

He was a graduate of the former Macomber Vocational High School, where he was advised by watercolorist Ernest Spring to learn hand lettering and find job security. He attended the American Academy of Art in Chicago and was in the Navy. He became a commercial artist, with a studio first in Providence, R.I., and later in Houston, where he did such graphic design as the insignia for a local hamburger chain.

He returned to Toledo about 1987 to help his mother, who was ill, and he rented a studio at the Common Space arts center on Reynolds Road. He was working toward a degree at the University of Toledo.

His marriages to Ruth Clay and Glena Parkinson, the mothers of his children, and Terry Clay ended in divorce.

Surviving are his sons, Michael and Donato Clay, daughters, Christina Polite, Alecia Cole, Melinda Reyes, and Tamorah Lopez, brothers, John Seay and Theodore Clay, sister, Bernita Swope, five grandchildren, and two great-grandchildren.

A wake service and viewing will be from 5 to 9 p.m. Friday in the Dale-Riggs Funeral Home. A memorial and celebration service will be from 1 to 5 p.m. Saturday in the Toledo Museum of Art.

The family suggests tributes to the Toledo Museum of Art.

Try something new in the New Year: images on canvas! Save 20% Thru Jan 31.

2011-01-06T14:03:00.011-05:00

Printing on canvas is the on-trend choice for fine-art reproductions because its weight and texture lends depth and complexity to all images, from watercolors to oils to photography.

For photographers, it's so easy to take your pictures from the camera to the wall. Simply upload your digital file to our website and we will guide you through the rest.

For painters, reproducing your non-photographic art actually starts with taking a picture. Set up the original piece for photographing, take a digital picture and, once you have an image you are satisfied with, upload it to us via AmericanFrame.com.

With our specialized printers, we’ll print the image on canvas, laminate it, stretch it and custom-frame in any size and any quantity. (TIP: because a great print always starts with a great digital file, our staff photographer suggests using a quality SLR (single lens reflex) camera that can shoot at 50-55 mm, good lighting and proper camera positioning to avoid glare and “hot spots” on your image. Need help? Call us for assistance or check out link here.)

Printing on canvas is an ideal, affordable way for professional artists to produce reproductions for sale and to create displays for travel. It is also a wonderful option for lending richness to photographic displays, such as travel photographs and family portraits.

Be confident--we use the finest quality canvas, a matte 20 mil poly-cotton blend Bulldog brand with a smooth, white, water-resistant surface. Laminating is recommended for maximum UV protection and scratch resistance. Laminate choices are UV matte for a soft finish and UV luster for sheen. Stretch-style and mounting choices include standard, museum and gallery wrap.

With our low prices and free shipping, what a great time to give canvas printing a try!

Floating Art Creates Depth and Impact

2010-11-17T16:09:00.016-05:00

Delicate watercolors and other paper art can take on greater presence when “floated” inside the frame. In this style of framing, art is laid on top of an uncut mat so that its raw edges remain visible. As with any treatment, the visible mat border can be as wide or narrow as the framer wants.

Since the art is laid on top of the mat, we recommend adding spacers in this treatment to do the job of providing air space between acrylic and art. The spacers won’t be visible, but they’re important because air space prevents mold growth, paper buckling, image transfer and adhesions of art to the acrylic, which is key for paper art and documents.

If you want a double mat, you won’t need spacers. Simply have a window cut in the top mat that is large enough to leave both the art’s raw edges and some of the bottom mat visible.

There are several ways to attach your art to the bottom mat:

dry mount – this is an economical but irreversible process
double-sided tape – tapes are available in both archival & non-archival
spray adhesive – sprays are easy to use, but most often non-archival
hinging tape – available in archival linen, used to make a v-hinge or h-hinge

Remember, when you frame original art or reproductions of value, only use adhesives advertised as “acid-free and archival”. Also, hinging tape should be weaker than the artwork so that, under stress, the tape tears instead of the art.

Lastly, don’t forget to check a frame’s rabbet depth before you buy. The “rabbet” is the recess or channel on a frame into which your artwork fits. Its depth should be greater than the thickness of your art, mat(s), acrylic and mounting board together. Every frame’s rabbet is listed on our website.

Author on a Mission: Inspiring Kids with the Art of Books

2010-10-28T15:29:00.006-04:00

Artist Wil Clay has a mission: to do “everything possible to help elementary students get excited about books.” As an illustrator of children’s books and a storyteller, Wil pursues his mission by visiting elementary schools, libraries, colleges and professional organizations, where he delivers animated readings to bring books alive for younger students. Older students delight in learning about Wil’s creative process.

A graphic designer, illustrator, painter, sculptor and storyteller, Wil studied at The American Academy of Art in Chicago, the Vesper George School of Art in Boston and The University of Toledo in Ohio.

He concentrated on corporate design in his Providence, Rhode Island studio for seven years before moving to Houston, where he headed a graphic arts business for 17 years. In 1987 Mr. Clay returned to his hometown of Toledo, where he devoted most of his time to fine arts, painting and sculpture. In 1988 he opened his studio at the Common Space Center for Creativity.

Paintings, sketches and sculptures by Wil Clay are represented in private collections in California, Colorado, Washington, Illinois, Michigan, Ohio, Louisiana, Texas, Rhode Island, Massachusetts and Washington DC in the United States and in Canada, England, Jamaica, Sierra Leone and Cameroon, Africa.

In 1993 Wil’s book Little Eight John received the Coretta Scott King Honor Award for Illustration. These days he continues to keep busy illustrating and promoting the art of books to our youngest readers.

Fine art reproductions of his selected works are available in his Art Gallery at AmericanFrame.com.

From Ohio to Tel Aviv: Featured Artist Adam Z

2010-10-07T14:56:00.009-04:00

Who on this earth would task his parents with transporting two suitcases full of prints and framing materials half way around the world to Israel, just to insure everything would be perfect for an important exhibition? Well, I’ll tell you who! Artist Adam Z, Israeli artist and photographer. Check out his work. It’s fabulous! www.azartisticimages.com
He also an online gallery on our site where his prints are available for purchase.

Previously a Toledo resident, Adam became familiar with American Frame while living and studying here. His father, a former symphony conductor, opened his business www.almondina.com next door to our facility here in Maumee, Ohio so the proximity to was helpful. Although he has lived in Israel now for nearly 12 years, he still relies on us for printing and framing his artwork. Apparently, we have set a quality and price standard that he hasn’t been able to match elsewhere.

I originally heard this story from our Showroom staff and found it so funny and unbelievable that I had to speak with Adam myself to make sure I was getting my facts straight. Here is a short summary of our conversation.

Q: Tell me about this exhibit. Where is it, when is it, and what is involved?

A: The exhibit is already on the move and is progressing nicely! The exhibit of my photography and its duration will take place over the course of three months. The location is the lobby of a major bank here in Israel, the central branch of Ra'anana (about 20 minutes outside of Tel Aviv) to be exact. I was asked to choose thirty photographs out of my portfolio. My portfolio includes some two thousand photos, so you can imagine what a challenge I had. I knew though for certain that the quality of the print and frame had to do the photograph justice, for the right price of course.

Q: There must be other companies in Israel who could frame for you. Who else have you tried and what was your experience?

A: My experiences with other printers and framers (frame stores) here in Israel has been a nerve racking one. An A4 print done with the highest quality glossy paper costs some 15% more than that of American Frame. In addition, many printers work with outdated equipment from the not so long ago film or (roll era). There just doesn't exist a business like American Frame where both needs are met in one location, with ease and friendless. There maybe a couple here, but I've searched long and hard for one in order to establish relations for successful business through joint effort and partnership.

Q: So the printing was good?

I couldn’t believe how good it was. The prints I received exactly reflected what I saw on my computer. Yes, I am very happy with your printing capabilities, and the price.

Q: What do you like best about our frames?

A: I find the modern selection of frames to be plenty full in choice, and overall, the exact design and ingenuity behind the frames design makes it easy to assemble, user friendly, and crisp in appearance. .

Q: I heard your mom actually lugged two suitcases of our product to you. How did she get all of that through customs?

Actually both my father and mother helped me bring all the materials needed for the exhibition. To be honest, all of us found the packaging to be practical and "travel friendly", judging by our ability to pack them in our Samsonites, with clothing,...!

Featured Artist: April A Taylor

2010-08-24T12:05:00.010-04:00

“Unique, Unconventional and Unusual. These are words commonly used to describe the work and creative approach of Detroit area photographer, April A. Taylor."

I recent had the occasion to meet April at a coffee shop in Ann Arbor to discuss the world of online art marketing and her photography in particular. For nearly three hours we jabbered away about art, life, social issues, and the challenges of being a self supporting photographer in a saturated art market. What I can tell you is this: In addition to being “Unique, Unconventional and Unusual”, April is open, honest, and strives to use her medium for a message, often forgoing what may have mass market appeal for the provocative. She is forward thinking and forward looking, constantly searching for ways to push her limits technically and artistically.

I was first introduced to her work via a Facebook posting she made on our American Frame page, a pithy compliment that led me to see who she was.

Like many in the art world, April is a self taught photographer, drawn to illustrative photography, because “all pieces have a story”. She most proudly identifies herself as a Dark Art photographer and enjoys creating images which connect people on the most visceral level. During our meeting we critiqued her most recent works She’s Dead - a collection of photographs based on a poem written by the model in this series, Shannon Waite. The photos are ethereal, beautiful and at the same time; well...quite disturbing.

I was curious about how these effects were achieved. The amount of preparation involved in ‘dressing’ the model and creating the shots was particularly amazing to me. Apparently they went through lots of Saran Wrap, Snow Frost Sparkle Flakes (created by Silver Rain Studio) and a mixture of various colors of cream makeup to achieve the effect of a highly stylized frozen corpse. Prints from the She’s Dead series, along with selected prints from the entire Dark Art line, will be shown in 5 different gallery exhibits, held in 4 different states (KY, CA, FL & WI), throughout the Halloween season. So far, the reaction from the horror community has been strong so she is enjoying a ‘crazy busy’ schedule with several more Dark Art shoots in the works. This line will continue to grow and evolve.

As a sucker for fabulous architectural photography, I am personally attracted to her Fine Art Portfolio which includes shots of old Michigan Central Train Station in Detroit. Through the use of natural light and a wide angle lens, April is able to present these buildings in their glory, as relics of the life they used to have. Although the buildings happen to be in Detroit , she illustrates a phenomenon felt all around the nation most profoundly in recent years with economic hardship and acceptance of our ‘new normal’. Like those train stations, the old ways are probably not coming back any time soon. As a mid-western girl, this message hits home for me, literally and figuratively.

So, how did she get these photos? This question cracked her up! “I promise - I didn’t break any laws! I put my camera inside the fence that clearly marks the properties as completely off limits. Everything else is my secret!”

As we wrapped up our interview, I asked April if there was anything else she might want our readers to know about her. Again, she just laughed and expressed how she really appreciates it when people buy her art. Well, guess what! You can! Visit her gallery and take advantage of the sale prices she has posted while featured on our site.

NEW! Ready Made and Ready to Ship!

2010-07-12T13:16:00.007-04:00

Our New Collections just keep on coming! This time, we've added a wide selection of ready made desktop and wall picture frames by NielsenBainbridge. Choose from a wide selection of photo frames, document frames, collage frames and more! These picture frames are crafted in standard sizes from high quality framing materials, and priced for the budget-minded consumer. Ready made and ready to ship for your convenience.

Attention Artists! Photograph Your Artwork For FREE!

2010-06-23T11:41:00.005-04:00

Put Yourself in A Good Frame of Mind, and use this summer to organize your work and prepare it for fine art reproduction and online sales. For a limited time, from now through July 30, 2010, we are offering FREE photography of your paintings & drawings for fine art reproduction and online sales in the American Frame Art Gallery .

Come and join the fun! We’ve launched a Summer Special for artists who paint, draw or work in mixed media. If you are interested in selling your artwork online, professionally photographing your art is critically important. To produce a quality, fine art reproduction, your work needs to be photographed at a very high resolution, in an evenly lit setting, and color correct to insure that the reproduction mimics the original, preferably at full size. Now through Friday, July 30, we are offering you this service at no charge through the American Frame Photography Department. To coordinate, please contact our Showroom or simply swing by and speak with Lisa, Nora or Anna at 419-893.5595, #6. Or, if you would like to speak with our photographer directly about your work before sending it or making a delivery, feel free to contact Matt Mickel at 419-887-8049, mattm@americanframe.com.

Photography service includes free assistance with complete set up in the American Frame Online Art Gallery for interested artists. This offer is limited to 15 paintings per artist. Requests will be scheduled on a first come first serve basis, so order early to make sure you get into the schedule. High resolution files for printing will be archived at American Frame. The artist will receive a low res jpeg of each image which can be emailed for marketing and promotional purposes. Artist is responsible for transportation of works to and from the American Frame Showroom, Maumee , OH . Artists will also be considered for a presence in the next American Frame Handbook scheduled for printing and mailing in Spring of 2011. We are also offering a 20% discount on all prints ordered with free photography. Choose from a variety of fine art and photographic papers, or canvas. What better way to prepare for shows and have your work presented at it’s best online?

Just For Fun, Take a Look at Our Jersey Frame

2010-06-17T14:21:00.004-04:00

This is the easiest way we have found to display and preserve a professional sports jersey. Traditionally, when a customer has brought us a jersey to frame, we would happily build a custom, shadow boxed, sealed environment to house it. Though beautiful, this old means of jersey display is expensive and permanent.

Enter the Nielsen Bainbridge display case! Simply hang your jersey in the case and snap it shut, and hang it on your wall. It is full size (32x40), easy to use and keeps your jersey accessible. Feel free to change it out seasonally with other jerseys in your collection or wear it for those all important championship games (after which, of course it can be washed and returned to its case)!

Jersey frames are on sale now through July 6th.

New Frame Collection: EcoCare Black Woods

2010-06-07T12:05:00.009-04:00

Introducing EcoCare Blackwoods by Nurre Caxton!

We are pleased to announce the addition of three matte black wood mouldings featuring eco-friendly water-based gesso coatings which covers the wood grain for a smooth satin finish. It’s our most popular wood frame finish.

All frames in the EcoCare line are manufactured from responsibly harvested woods with water-based finishes which is important for the total recyclability of the product. EcoCare can go literally from "cradle to grave" and then back to cradle again, just like aluminum.

The 95204 is identical to our Basics L989 but is a better choice for the environment, so we encourage you to make the switch if you’ve been using that frame. Likewise, the new 96404 is very similar to the 8411 but not quite as wide - it’s 1 1/2” as opposed to 1 7/8” as the prices are the same.

Lastly, the 96404 is a deeper boxier frame, not quite as dramatic as our Infinity 49302, which makes it a nice Transitional style choice when depth is a requirement for the frame treatment.

If you would like to see samples before trying online, contact us with your request and we’ll ship them right out.

American Idol Meets American Frame…..WHAT????

2010-05-20T13:13:00.015-04:00

Very rarely do we experience this kind of excitement in Maumee Ohio!

As you all may know by now, a local Toledo woman, Crystal Bowersox, is a finalist on American Idol. We’ve been following her rise to the top, not only because she is local, but because she is amazing, and she used to sing at the Village Idio t where my brother Mark Mikel performs regularly. You may know Mark’s work for us from the video productions on our Framing Basics page. His music can also be found all over the web and on itunes. Joining him on Tuesdays is Everett Harris, our Accounting Assistant, backing Mark on the drums. Ev is interviewed in the attached news clip at the Idiot and is pictured with Mark and the band on this blog article. We have multi-talented people here and we really like it that way!

So, back to the story, which all began for us last Wednesday, May 12, when I happened to enter my office through our Showroom as opposed to the Photo Dept, when artist Lisa Zook presented me with an exciting opportunity.

Our local radio station, 925KissFM had announced a request for a company to assist them with framing a Velvet Ryan to hang next to their Velvet Elvis, and as a gift for host Ryan Seacrest. So, I called in and got the job! The DJs Andrew Z, Bacon, and Sarah were concerned about getting a frame cool enough for this painting within the timeframe (1 day) they needed. Initially, the 80361 Traditional Gold was chosen but it proved not to be deep enough for the canvas, so the 573235 Allure was ultimately used.

The Velvet Ryan was presented to Chrystal last Friday morning and was a huge hit. According to my sources, the camera crew thought the painting might make the show at some point, but it hasn't just yet. If Crystal gives it to Ryan on stage, it will be fun for us to see and be a part of but if not, that's fine. We just hope she is named the next American Idol. Stay tuned!

The Relationship Between Art and Therapy

2010-05-13T07:17:00.006-04:00

What exactly is “Art Therapy”?

A beautiful definition was provided by Artist and Art Therapist Susan Coblenz Boyes:

“Art Therapy is making art with a person who is educated about how art and your psyche relate. Working with a real Art Therapist (there is a master’s degree and nationally recognized credential for this field!) makes a difference. Because art making is so powerfully transformative, huge shifts can come very quickly. It is important to know how to contain big feelings as they come up. Some of us need containment and some of us are so numbed out and our feelings are so shut down that we need help to become MORE expressive. You might not be aware that some art materials could be triggering to those of us that are carrying scary memories.”

Art as therapy, or the use of the artistic process to reveal and deal with emotions is, to me, an entirely natural concept. As artists and creative types, we use our emotions to channel output, whether this is a work on paper, sculpture or photograph. What is exciting to me, more and more, I see young emerging artists interested in extending their skills to the art of healing.

One such artist was brought to my attention by my longtime friend and educator in this field, MaryJo Welly, who mentors students at Lourdes College, in Sylvania, Ohio. This Spring, she worked with Melinda Hallenbeck, who’s work and artist statement I would like to share with you here.

In her own words:

-Artist Statement and Explanation of Concentration-

“Human instincts and emotions can at time be too basic or complex to articulate solely in words. For many like myself, it is a natural instinct to communicate what we see and feel through images. As a visual statement, I find that images can bring forth a broad range of emotions, interpretations and meanings. Personally I create art for self discovery, self expression and ultimately as a therapeutic creative process. Art is not only a form of communication for me, but a way of life and an essential part of my being.

As an artist, I consider myself a realist. I enjoy and embrace the environment in which I live. Each work of art is a product of my life during a particular moment in time. I capture significant experiences that I feel define who I am as an artist. I find all elements in life intriguing: therefore, I paint, draw and sculpt those things that fascinate me. My passion lies in rendering images as I see them.

At the age of 17, I realized the profound impact art had on my life: I knew I was meant to become an art therapist... I understand art to be a unique approach to self expression as well as a universal form of communication....I made the decision, as a product of my life experiences, to combine my passion for the creative process....with my desire to provide services to the community as a mental health professional”

Congratulations Melinda on a magnificent body of work, and thank you for making American Frame your frame company of choice. Our guess is that your future is extremely bright!

Interested readers can find more information at www.arttherapy.org.

Also, see the work available for purchase on the American Frame Art Gallery by Artist and Art Therapist, Susan Coblenz Boyes.

How to Hang a Picture Grouping

2010-04-22T16:50:00.011-04:00

One of the most commonly asked questions we receive is this:

What is the best way to hang a picture arrangement or grouping? My favorite answer? It depends!

Your approach will depend entirely on your personality and the type of arrangement you are creating.

I just did an installation for our local Bikram Yoga studio. They had a set of photographs of students and instructors who participated in their annual yoga competition. These are a set of very strong black and white images which deserved an equally strong presentation. The studio owner chose to go with a sculptural, gallery style treatment of the work using a 4” wide, 6 ply White Sale mat board and the 49302 Black Infinity frame. In hanging this work, it was essential to insure a cohesive grouping with even spacing where the images could be best seen, but in keeping with the owner’s own personality, I needed to keep the arrangement somewhat whimsical.

So, I decided to create a “virtual” arrangement out of kraft paper first cut to the finished size of each frame, and then play with the placement until it was “right”. This worked out great. You will see from my photographs that the original idea was not the final one. Working with paper before pounding holes in the walls is the best way to work risk free, and create the look you want.

Now, in my own home, I am not always so careful. I tend to skip the template part and rely on my own sense of space (I’ve also been at this awhile, and experience does help). If this approach is more your style, try placing your arrangement pictures on the floor how you would want them to appear on the wall with the same measurement constraints. For example, if you have a 4’x6’ space on your wall, make sure the layout on your floor does not require more space. If you’re unsure, sketch it out. Start with your focal point and work around that central feature. Once you decide on a look, take the plunge and nail away!

Proudly Supporting Employees Who Serve

2010-04-15T13:33:00.005-04:00

Did you know American Frame is a proponent of the ESGR, Employer Support of the Guard and Reserve?

The ESGR is a Department of Defense agency established in 1972. Its vision is to develop and promote a culture in which all American employers support and value the military service of their employees.

American Frame has several employees in the Reserves and we are proud to champion them and the ESGR’s mission.

What this means, among other things, is that our employees in the military have prompt job reinstatement upon return from service, accumulation of seniority, reinstatement of health insurance, protection against discrimination, and accumulation of vacation time. See the ESGR website for further details.

We are humbled by the sacrifices made by those who serve our country and hope this posting will inspire other businesses and organizations to become part of the ESGR.

The Art Handling Olympics

2010-03-29T16:30:00.004-04:00

Too funny not to post! Here is a little light reading to brighten your day.

Introducing: The Arts & Crafts Collection

2010-03-12T14:01:00.005-05:00

Known for its simplicity and superior hand-craftsmanship, the Arts & Crafts design movement (or Mission style) emerged in reaction to ornate Victorian style and the onset of mass industrialization in the late 19th century. Today, with these qualities in mind, we unveil a new collection made from quarter sawn solid oak. Oak’s prominent grain and sturdiness dominate the structure of these frames.

So what exactly is quarter sawn oak? Here is a blog I found that says it better than I can ever explain. T

To launch this collection, we’ve chosen a limited introduction of three finishes: Country Honey, Sunset Gold and Black Coffee These are FSC certified woods with water based stains, manufactured in Indiana, and custom finished to your specifications right here at American Frame.

Here is a special introductory offer for Facebook Fans and Blog Readers. Take 20% off your Arts & Crafts frame price through Monday March 15 by using the code FBAC31520 in Special Instructions at checkout. Your discount will be applied when your order is processed.

Let us know if you like this. Should we add more?

Gallery 308, Muncie, Indiana

2010-02-25T12:05:00.007-05:00

Like so many art associations across the country, Gallery 308 is using their camaraderie and creativity to provide a first class art resource in their area. Today, I’d like to share how they are using our products and services to support their mission.

As stated on their website: Gallery 308 is “a community art gallery which exists to provide space for artists, encourage innovative work, and service the community as a cultural and educational resource”.

So, here is our story.

Last summer, I was contacted by Yvonne Williams, Development Committee Chairwoman, about educational resources we might be able to offer to assist Gallery 308 in holding picture framing classes. Specifically, she wanted to set up a workshop for students, K-12, who would be participating in this year’s Annual Juried Show of Student Art of Delaware County (currently running this month).

So how did Yvonne make this happen? She organized a road trip to American Frame! Along with 3 of her colleagues (Karen Fisher, Juli Elfin and Pat Garofolo), they hopped in a car and drove to Maumee, and we spent a really great afternoon together. I gave them presentation materials and reviewed the methods I use when holding a seminar, provided samples, helped load their car with another order they had placed, and sent them on their way equipped, confident, and ready to teach. As they all had experience in framing with us over the years, it was a pretty simple transfer of information.

Yvonne and I have kept in touch since. My first concern was that they made it home safely after a long day of traveling (Muncie is about a 3 1/2 hour ride each way), and like true artists and great friends, they took time to draw and paint some of the beautiful scenery they saw along the way. I was so happy they enjoyed the trip.

Their first classes were held last month, and went over splendidly with the students. Look at the results!! Is there anything better than a proud young artist? I find this so exciting! Can you believe these artists are still in GRADE SCHOOL??? I’d like to extend a heartfelt congratulations to all the participants for their fine work, and hope they will continue drawing and painting.

Due to this success, the gallery has decided to offer framing classes on an ongoing basis as a community service and fundraising initiative to support their $500.00 Art Education Award. Gallery 308 is a member of the American Frame Alliance Program, our community outreach and fundraising initiative for the arts.

Pictured:

"Self Portrait", charcoal by Lindsay Reagan, G 7

"Art Walk Thursday," colored pencil, Liberty Richardson, G 8

"Metal Reflections," colored pencil by Reed Borgman, G 7

"Crazy Hair Day," watercolor by Holly Haynes, G 6

"Emily's Bedroom After Van Gogh," watercolor by Emily Oliver, G 5

A Very Nice Note

2010-02-18T13:30:00.002-05:00

Every morning, I get up early, pour myself a cup of coffee, and check my email, Facebook, etc. Today, I had the most delightful message from a long time customer that I would like to share. It’s just so cool! Totally put me in a Good Frame of Mind! Here is the note:

Dear Laura - I just (finally!!) read your home page. Sends goose bumps down my spine to realize it was AFS sales that I used to buy from when I was a teenager just starting out in photography! Now (too many!) decades later I have still been buying from you for all my framing needs. I've never even considered going anywhere else!

Just thought you might like to know that you have a (very) loyal customer who took a chance on your family business back in the late 70's and still goes to you now for my framing needs! I've never thought of actually coming to a 'store' that I order from, but in your case I think I should plan on a special 'field trip' to see you all in person! Can't quite believe it was AFS sales I bought from all those years ago and that it is American Frame I've been buying from for last 5 plus years! Just how cool is that! I always prefer to buy from family owned business, but never quite thought I would have a 30 year relationship!

So please keep up the great work - and let’s continue to do business for the next 30 years (albeit we will be moving 'a tad' more slowly in 2040!!!)

Love your stuff, your attention to detail, your response to questions, and your dedication to customers. That you are the same store I am sure I ordered from long, long before the internet was invented is just amazing! Maybe I can get a chance to drive out and put in a big order in person. Would be grand to meet you and the staff!

No, It’s Not a Bunny  - The Lowdown on Your Frame’s Rabbet

2010-02-16T17:02:00.005-05:00

Every frame has a rabbet, which is the depth of the frame’s interior channel. The rabbet depth tells you how thick the items your framing can be. The thickness of your acrylic + your mat + your mounting board + your artwork must be equal to or less than the rabbet depth for your artwork “stack” to fit inside the frame.

When you browse our catalog (paper or online), be sure to check the profile illustration we provide, which shows the rabbet depth. The rabbet on a traditional wood molding is the recess on the back inside edge of the frame. Our metal frames have an enclosed rabbet or channel.

Clear as mud? Here’s a sample situation: Our standard & archival mounting boards are 1/8” (0.125) thick, standard acrylic is 3/32” (0.09375) thick and each 4-ply Crescent Select mat is 1/16” (0.0625) thick. This makes a “stack” 9/32” (0.28125) thick. Now add your art’s thickness. For prints or pictures, this might be nearly zero. For thicker papers, canvas, textured arts or mementos, this might add considerably to the artwork “stack.”

Now choose a frame with a rabbet depth greater than the artwork stack’s total thickness.

If using multiple mats, remember to add every mat to the “stack” and consider ordering all your mats from a single mat collection. This keeps measurements uniform. Also note the above is just a sample. If you choose a different acrylic, mat or mounting board, note their thickness. All the products in American Frame’s Essentials Handbook have these key measurements listed on paper and online.

Now that you’re a bunny—ehem, rabbet—expert, go find something cool to frame!

University of Toledo Annual Juried Student Exhibition

2010-02-09T11:37:00.011-05:00

If you're local to the Toledo Area or simply passing through, try to see the University of Toledo's Annual Student Juried Exhibition (undergraduate) currently on display at the Center for Visual Arts (CVA) at the Toledo Museum of Art. I had the pleasure of attending the opening reception a few weeks ago and snapped this sampling of the work. Gallery hours are Mon-Sat, 9am-10pm and Sun, 10am-10pm. The show runs through March 21st. The quality and creativity on exhibit was, for me, a welcome respite from the mid-winter blahs.

The UT Art Department is a member of the American Frame Alliance Program. If you would like to support their fundraising efforts for student awards, please use Code U109.

Photographed above:

"Shoe", Morgan Plumbo

"Woven" (sculpture and photographs), Julie LeBay

"New York Paper Sculpture", (large b/w photograph) Erin Morlock

"Acineobacter Rapidly Evolves Drug Resistance, Survives Hygene Measures" (horse drawing), Emiy Fray

Discover the paintings of featured artist, Aaron Bivins at AmericanFrame.com

2010-02-04T13:53:00.005-05:00

Working primarily in watercolor, oil and acrylic, Aaron paints a wide variety of subjects including portraits, animals, landscapes, barns, and florals. Shown here is a portrait of his wife, appropriately titled ‘Beauty’.

Aaron has quite an impressive list of credentials and is well represented in galleries across NW Ohio and SE Michigan. A former Jr. High Art Teacher in the Toledo Public School System, he continues to share his skills with the with the public is many different ways; as demonstrator, juror and via his watercolor workshops and classes.

Throughout his career, he has won Best of Show, First Place and many other awards at shows such as ‘Crosby Gardens Festival of the Arts’, The University of Toledo ‘Art on the Mall’ and ‘The Roots of Diversity Multicultural Show’ in Toledo, Ohio.

Aaron has had paintings represented at the Gloria Adams Gallery in Waterville, OH, The Hudson Gallery and The Kismet Gallery, Toledo, OH and has exhibited two, one man shows at Flatlander’s Gallery Blissfield, Michigan.

Currently, he is the featured artist at 20 North Gallery in Toledo for the 2010 Black History Month Exhibit. Congratulations Aaron!

He is an Associate member of the Ohio Watercolor Society. Past President of the Northwestern Ohio Watercolor Society also a member of the Toledo Artists Club. A UT alum, he was a former captain of the Rocket football team. How much more accomplished can one be?

To get a sense of him personally, click here to see him interviewed at the University of Toledo’s Art on the Mall exhibit last summer.

Fine Art Reproductions of his work are available for purchase in the American Frame Art Gallery.

At a Loss for a Meaningful Valentine’s Day Gift?

2010-01-28T10:43:00.008-05:00

Tired of sending perishable or disposable presents? Before you settle on the same old “flowers and/or chocolate” routine, think about this: for the same budget or less, and within a few days, you can custom print and frame a meaningful photo, and ship it to your loved ones, ready to hang and enjoy for years to come.

Like this featured photo? It’s my brothers, sister and me. We all work for you here at American Frame. Clockwise from the top left, Mark Mickel, Musician, Videographer and Animator of the Frame Fairy; Dana Dunbar, CFO, Matt Mickel, Photographer, and, then me, yours truly.

So, voila! This is what my parents are getting for Valentine’s Day. I don’t mind disclosing it in advance here.

They will never read this.

The top design features my photo sized at 8”x9” photo printed on our Epson Double-Weight Matte paper, 2” double acid free mat board (Bottom Mat: CS9566 Oink and Top Mat: CS9572 Figi Coral), Standard Plus Three Tornado Red frame, dry-mounted on Standard Foam Core and protected with Standard Acrylic. Finished size is approximately 12 x 13. Total with shipping: $49.10.

The second design choice is even better on the budget. Get a similar look for less by using the Standard Right Red, with the Crescent Berkshire Cream Linen CB407. The total for my photograph came to $24.45, or $32.95 delivered.

To get started, go to www.americanframe.com. Click on Printing. Upload a favorite photograph. Select a size, a paper, and custom design to your taste and budget. Allow 3 business days for production, plus UPS shipping.

Questions? Call us at 800-537-0944, M-F, 8:30am - 5:30pm, EST.

Tools of the Trade Basic Framing Tool Kit

2010-01-21T13:44:00.004-05:00

When one and all at American Frame were earnestly framing these past weeks to meet holiday orders, we were reminded that a well-stocked framing tool kit was essential to our success.

What are the most essential tools a framer needs? Start with the basics – you’ll need a standard flathead screwdriver for assembling metal frames and for attaching the hardware on wood frames.

Double-sided, adhesive transfer tape is also a must. This multi-use product is used for attaching artwork, for attaching mats to the mounting board and for attaching multiple mats to each other before framing. The transfer tape is also used on the back edge of wood frames to secure the dust cover paper easily and neatly.

The dust cover trimmer is an inexpensive tool that makes trimming the protective paper backing on your frame a simple task.

A static whisk, acrylic cleaner and an acrylic cleaning cloth will all serve you well when framing. They static whisk removes static from acrylic, artwork, and mats. The acrylic cleaner and cloth safely clean the surface of your acrylic before and after framing.

If you are a “frequent framer” we recommend the point driver – this wonderful tool with wax-free stackable points makes light work of a large number of wood frames and provides an ideal alternative to spring clips when securing artwork. The point driver easily pays for itself in time saved. Add blade refills, extra points and a tape measure and you’re all set.

To help you get started we’ve put together an Essentials Framing Kit. The kit, on sale for $54.00, includes Acrylic Cleaner (F2090), a Static Wisk (F2070), an Acrylic Cleaning Cloth (F2050) & Hand Applied Adhesive Transfer Tape (F6080).

Canvas Floater Frames: For a Contemporary Edge to Edge Display

2010-01-08T09:08:00.004-05:00

The floater frame is perfect for presenting both painted and printed art on stretched canvas. Unlike a traditional frame which overlaps an artwork’s edges, floater frames attach to the back of the canvas stretchers, which allows for space between the canvas’ edge and the edge of the frame. Works framed this way appear to “float” within the treatment, offering a clean, contemporary look.

Measuring & ordering Wood Canvas Floater frames –
When measuring for a wood canvas floater, measure your stretched canvas edge to edge and order the exact size. All our frames are custom cut, so you can order your frame size to the nearest 1/16” of an inch.

With wood floaters, you have the option of adding up to ½” additional offset to both the height and width of your stretched canvas. This offset provides more space between the artwork’s edge and the frame.

Example: Your stretched canvas measures 16” x 20” edge to edge. For an additional ¼” of space from artwork edge to the frame’s edge, order a frame 16 ½” x 20 ½”.

For ease of framing, we assemble and drill the holes in your wood canvas floater frame. Some customers prefer to drill the holes themselves and so they make note of this when ordering online in the “special comments” section. When ordering by phone, simply tell our sales associate.

Measuring & ordering Metal Canvas Floater frames –
We have two styles of metal floater frames. Models CF179 & CF21 have a built-in offset or “float” of 1/8” on all four sides. When ordering this frame simply measure your stretched canvas edge to edge. Models CF1314 & CF1323 can be ordered to the size of your stretched canvas or with an additional offset (no more than ¼”) on all four sides.

Unlike the wood floaters, the metal floaters are received from the manufacturer with pre-drilled holes for your convenience.

Tips:
- All canvas floater frames accommodates a ¾” standard stretcher bar.
- When ordering online, remember to de-select the acrylic, mat and mounting board.
- To locate floater frames on our website, “canvas floater frames.” You can also call for
free samples.

Greenopolis.com Touts American Frame's Green Initatives

2010-01-04T09:20:00.007-05:00

Here is a very complimentary article about our company posted on a fabulous blog site, Greenopolis. I met the writer, Eden Litt (alias Gawky Green of Two Girls Go Green pictured left) and her photographer boyfriend while teaching a workshop at the Ann Arbor Art Center last fall. Discussions in classes often take interesting twists and turns, and somehow we landed on the topic of our recycling practices. This discussion led to an exchange of emails over the past few months and culminated in this fine article. Thanks so much Eden! I can't think of a better way to launch 2010!

Gift Worthy Frames Kits to Consider for the Holidays

2009-12-07T14:11:00.008-05:00

Have you ever met anyone who has too many picture frames? I certainly haven't.

Even I can always use more frames (hint hint to my family and friends who may be reading my blog....)

With that, check out our latest series of handcrafted and ready-made gallery worthy picture frame kits, perfect for gift giving.

For this holiday season, we've created several unique, festive and elegant designs. Each kit includes a professional quality frame, beautiful bevel cut mat board, acid-free acrylic and a foam core backing board.

Now on sale, many of our choices are economically priced between $25.00 - $50.00 and are not available elsewhere. Holiday collections available while supplies last.

New Product Introduction: A Simple Sports Jersey Display Case

2009-11-19T10:19:00.002-05:00

Introducing a display system that’s a snap! A great gift for the sports enthusiast in your family.

Nielsen’s front loading pre-assembled archival display case includes a garment hanging system so easy to use; jerseys can be permanently preserved in the case or changed out with the season. Place the jersey on the hanger provided within and snap on the lid.

Made in the USA.

Features:

Pre-assembled

Easy Front Loading

Black Metal Shadowbox

Black Metal Lid with Brushed Silver Lining

Black Artcare Foamboard Backing

UV Acrylic

Extra Heavy hardware for secure wall mounting

Calling All Artists: Drive Sales to Your Personal Art Gallery

2009-11-06T13:16:00.006-05:00

The Online Art Gallery at American Frame is a free resource for artists and photographers who are interested in reaching individual art collectors, designers and retail buyers nationwide. Use it to your advantage. Here is how to make the most of our service to help others find, admire and purchase your work.

It is simple to join. Just go to the Art Gallery sign-up page and follow the step by step instructions for setting up an account. Once that is completed, choose an icon (either a picture of yourself or a representative image of your work) then write up a brief resume so the online shopper can get to know you, and start uploading your work. If you are a professional, let us know where you studied, if you were self taught, what honors and awards you have received and what you find exciting about your work. If you’re an amateur dabbling in your craft, fabulous! We all have to start somewhere.

Make sure your images are of a high enough resolution and quality so that any reproductions you sell are truly representative of your work. Ideally, we would like the digital files to be at least 15MB and 120 PPI at full size. This will give your buyers a wide range of printing options from which to choose. Artists - please make sure you have even lighting when you photograph your work. Have questions? Call our Photography Department for assistance.

As you choose your art pieces to feature, take your time, and do it right. Each image upload is an opportunity to describe your work and connect with your potential customers. We all know that art purchases generally start with an emotional response to an image, and any information you can provide to solidify that relationship between the viewer and the art will increase the likelihood that it may be eventually purchased. Tell us about your piece including what inspired the work, the size and media used in the original piece, and whether the original has been sold. In the case of photography, I always like to have a description of the subject matter and some information on the camera/lens/photographic technique used.

I cannot over-emphasize the importance of search terms. Too many artists skimp on this critical step. Take a simple example of a red rose. If it was something that I painted, I would use all of the following terms: red, rose, red rose, red rose painting, floral, still life, oil (or acrylic) painting and then of course my name: Laura, Jajko, Laura Jajko. The more ways you can describe your work and link it to yourself as the artist, the more likely it will come up in a search.

The pricing decision is always a tough one. Your fine art reproduction will sell for the cost of the image you set (your commission) plus the cost of the printing and framing treatment your customer selects. I recommend that you start with a commission of $20.00 per piece of which you receive in full 60 days after the image is sold. At that price, a customer can purchase a 16 x 20 with our standard mat, acrylic, backing and 1 7/8” 8411 black wood frame for a little over $90.00 plus shipping. If you are established and would like to command more per sale, just change the rate in your gallery on an item by item basis. You decide on how you would like to build your business.

Be sure to present a meaningful body of work. We allow for up to 35 public works to be displayed at a time. To be interesting to the average buyer or collector, I recommend that you upload at least a dozen of your finest images and then market your gallery online as much as possible. Take advantage of social networking sites like LinkedIn and Facebook. Post the direct link to YOUR gallery on these sites so when your buyers come to americanframe.com, they don’t have to search for your collection. Twitter your followers when you add a new piece to the gallery. There are so many creative ways to get your work noticed without spending a dime, so you can focus on making more art, and let us take care of the rest.

Making Sense of Mat Boards

2009-10-30T11:02:00.008-04:00

The terms ‘acid free’, ‘archival’, and ‘conservation mat board” are often used loosely and inappropriately in our industry. What does it mean if a board is ‘acid free’? If a mat board is ‘professional quality’ does that mean it’s ‘acid free’? What is the difference between ‘acid free’ and ‘archival’ and where does the art of conservation framing fall in the mix?

In this week’s blog, I will address these questions and provide a framework (pun intended) to guide you as you choose materials for framing.

First off, let’s talk about the definition of a ‘framing treatment’. Think about your frame as the environment where your art will live. It consists of your art or memorabilia mounted to a backing board, the frame moulding, glazing (or acrylic) and a mat board. The treatment is a sealed environment, so any acids in the artwork itself or the framing materials, including boards, tapes or the frame itself, will affect how well the art endures.

Before selecting your mat boards, determine the purpose of the framing treatment and prioritize your goals. Consider the cost of materials, how important long-term preservation is and the treatment’s overall appearance.

MAT FEATURES: MATERIAL, THICKNESS, COLOR & COST

Material

Mat boards come in 3 types: Standard (a.k.a. Professional Quality), Acid Free (which is better than Standard but provides passive protection), and Archival (which provides active acid absorption within the frame treatment. More on this later.).

Standard mats are manufactured from alpha cellulose, a refined paper product. Acid free boards are made from either virgin alpha cellulose or cotton rag.

Thickness

Mat boards come in different thicknesses or “plys”. Four-ply boards are most common, but thicker boards are an upscale alternative for adding depth without the use of multiple mats.

Color

Mats are generally made from a buffered white or cream core, with a paper coating. Costlier mat options offer “through” color, so the window edge matches the mat’s face.

Cost

As you’d expect, there is a price/quality progression among these choices. Standard mat boards are the most economical and archival are pricier because of the materials and processes used to produce them.

CHOOSING YOUR MAT

Standard

For a low cost, quality framing treatment, choose Crescent Berkshire or Bainbridge Canterbury. The core itself is ph neutral, and offers a barrier between the artwork, and the non-acid free paper surface. It is the most economical choice for art shows, open edition prints or photographs, or other art where the need for a professional look at a low cost overrides the need for longevity. It’s available in white or cream core.

Acid Free

When a board is described as acid free, it means that it will not contribute any harmful acids to the framing treatment, thus offering passive protection to your work. It will extend the life of the art work as long as the other components (including the art, frame, and mounting board) are also acid free. In this category, we offer Crescent Select and Crescent Select 6 ply, which is made from virgin alpha cellulose (as opposed to recycled) with an acid free paper surface and white core. These mats have been treated to be fade resistant. It’s our most popular line with the widest range of colors and plys. Though it costs a bit more than our standard line, in my opinion it is well worth it. A couple years ago, I was interviewed for an article on conservation framing for Art Business News, and I still contend that if an item is worth framing, it’s generally worth preserving.

Archival

While our acid free line offers “passive” protection, archival boards offer “active” protection, meaning they absorb harmful substances from the framing treatment itself and provide superior protection for the long term. The only archival boards on the market are the Bainbridge AlphaEssentials, and AlphaRags with ArtCare technology.

The color of the board in both lines is consistent through the core. This means that the edge of your window will match the color of the mat’s face, which provides a more seamless, high quality look from the artwork to the frame.

AlphaEssentials is our newest, and very exciting line of boards. Although the available color range is narrow, it features the most popular choices. It is made from alpha cellulose as opposed to cotton rag but is still color-consistent through the core. The artwork benefits from the ArtCare technology at a price only slightly higher than Crescent Select.

Alpharag with ArtCare technology is simply the Cadillac of mat boards. It is truly a museum quality product with a beauty unmatched by the other choices we offer. There is a simple, high quality appeal to 100% cotton rag, like a fine cotton paper, which makes it the most coveted choice of all. The rigidity of the board makes it especially practical for framing larger works of art and the texture and color combinations make any framing treatment look rich, for not much extra cost.

Still have questions? Feel free to post them here or, or use the Contact Us link to ask for additional information and up to five free sample chips. Need a more complete viewing of your options? Full sample sets of each collection can be purchased online as well.

A New Tutorial: Mounting Your Artwork for Framing

2009-10-19T09:39:00.004-04:00

One of the most frequently asked questions we receive is “how do I prepare my artwork to be framed”? Our customers want to understand the options available, and which should be used when.

Well, we’ve answered this for you in video format, featuring our Frame Fairy, in Mounting Your Artwork For Framing.

This latest tutorial is organized into two sections: the first is for the do-it-yourself framer and describes simple methods and materials that can be used from your home or studio. The second half describes professional mounting options available on our website in the PRINTING AND FRAMING workflow. Simply upload your artwork, click through the tabs on each step, and choose the mounting method you'd like us to when we print and frame your artwork

Still have questions? Post them here and I’ll answer you directly. Or call us at 888-628-3833 to speak with one of our operators.

In the New York Times, Sept 3, 2009

2009-09-30T10:20:00.003-04:00

"One Man's Trash"...

www.nytimes.com/2009/09/03/garden/03recycle.html

Great picture and interesting article. I've never imagined frame corners being used like this!

So, What's With the White Roof?

2009-09-28T17:02:00.005-04:00

It was a little noisy around here last month as we re-roofed our primary building here in Arrowhead Park. After almost 35 years in this location, it was time, and may I say, timely.

Had we done this a few years ago, we most likely would have implemented another black roll top commercial style roofing system. After a bit of research, we found that a white roof was the most logical and environmentally friendly choice, even though we’re situated in northern Ohio.

Our original thought was that a white roof would not be helpful given our long cold winters; that we would be better off keeping it black and benefiting from a net heat gain to our building environment. However, in our research we learned that the potential for energy savings is much more substantial in the summer than the winter as it takes considerably more resources to air condition a space than it does to heat it. The white roof will reflect the summer sun rather than absorb it, thus making the cooling the inside easier while preventing heat gain into the atmosphere from our building (contributing to the “urban island” effect which makes cities effectively 5-8 degrees warmer than outlying areas, make sense?). Also; something else we didn’t think about, since snow tends to cover our roof through much of the winter season, a black roof doesn’t necessarily help trap heat as it is covered in white anyways.

Since it reflects rather than traps heat, the white roof will support the longevity of our building which is exactly what we need as we plan on being here for a very long time!

So, it just made sense to go this route. Pretty cool, right?

A New Experience: Judging an Art Show

2009-09-22T12:26:00.009-04:00

Last Friday, I was invited to judge the Fall exhibition for the Toledo Artists’ Club which runs from Sept 18- Oct 22, 2009. Their gallery and studio are located in the beautiful Botanical Gardens, 5403 Elmer Drive, Toledo Oh. What an honor!

It was a difficult show to judge as its theme was “FALL” and I was judging several media against each other including watercolor, oil, photography, quilting, drawing and pastel. Upon entering the gallery, my first task was to reject ten pieces, which was challenging. I have such a feeling for the artistic process and I understand the stress and expense of preparing and entering a show so I didn't want to reject anything. So, if a piece was chipped, broken, had debris under the glazing or plexi-glass, or just didn’t fit into the theme in my view, those were rejected first. The last few were rejected not because of any lack of quality per se, but only because the work did not stand up to caliber of the other work in the show. Now, with that out of the way, my next task was to issue the awards.

My approach was to view the art, be in the room with it, and evaluate its quality and originality. I didn’t pay any attention to artist names as I didn’t want to be prejudiced by my associations here in town. Here follows a summary of what I chose and why.

Best of Show was a watercolor titled "Crosby Garden", by artist Robert E. Martin. I found it simply to a fine painting. The perspective, color scheme, detail, depth of color and scale made the work stand out to me apart from the rest of the pieces being judged.

1st Place was a captivating photograph, “Crab Traps, Cape Cod” by Michael Walker. Walker also received a merit award for “Autumn Leaves”. These photos looked real (as opposed to overly Photoshopped), and cropped to be almost sculptural, as if the viewers were being invited in to touch the subject matter. I love this work and look forward to seeing more from this photographer.

2nd Place was awarded to Margie Carlile for “Rock Cactus”, a fun, beautiful, playful watercolor which I thought looked and felt almost like pastel. I’m personally amazed at watercolor artists - although it’s the most accessible medium I find it the most difficult to do well.

3rd Place went to “Dock of the Bay” by Dave Smith, a large, tranquil looking piece which again, stood out due to its quality and scale. A timeless subject and a well done painting.

Honorable Mentions:

Betsy Ford: “View of the Atlantic”, Pastel

Carrol Lee Rice: “Etude II”, Mixed Media

Merit Awards:

Michael Walker: “Autumn Leaves”, photography

Joan Rigal: “Fall’s Entry” Art Quilt

Anthony Carmona: “Sidewalk Lunch”, hand tinted silver gelatin print

M.L.Huepenbecker: “Enjoy the View”, photography

Congratulations to you all, and thank you for inviting me to be a part of this experience. For further information, please contact the Toledo Artists’ Club, 419-531-4079

Success Story: Artist Christina Pellegrino, Salt Lake City , Utah

2009-09-10T18:06:00.007-04:00

Today I’d like to feature an artist we’ve had the pleasure of serving over many years, Christina (Chris) Pellegrino, a classically trained artist who now specializes in digital media. www.americanframe.com/Artist/ArtistBoard.aspx?artistid=2e23c64b-061a-4c0c-8911-c851ff109f63

I personally became involved with Chris and her work in 2006, and since then she has been thoughtful in keeping me current on her exhibitions and accomplishments in the world of fine art. Featured visually in this blog are the two pieces from the most recent “Utah Women Artists Exhibition” in which she received the Juror’s Award from a Curator for the San Francisco MOMA - Chris provides the details in her story below.

This is a truly inspiring story of how exposure from our on-line art gallery created opportunities and successes which gave her the confidence to do what she loves. We’re proud to be a partner in her journey.

“I believe I was among the first artists to upload to your new gallery option in late 2006. I had worked in a frame shop in upstate NY back in the early 1980’s. I noticed your ad in American Artist and began ordering frames from American Frame. Shortly thereafter I believe you started carrying the Nielsen www.americanframe.com/Departments/Metal-Frames/Manufacturer/Nielsen.aspx stock and I was thrilled. Over the years, you have been my dependable source for quality framing that I could afford. I phoned, then faxed orders and was delighted when American Frame began online service.

“That is how I noticed your announcement for the gallery. I have been a commercial artist for years, but wanted to make art again. Your gallery offered the ideal beginning.

“I have been a painter, sculptor, photographer and stain glass artisan over the years and had just recently discovered Photoshop. I submitted one print “Yosemite Pond” which was my first and only work in this discipline. You noticed it and “Wireless” chose to market it in their catalog. This was a turning point. The encouragement from that opportunity sent me into a creative frenzy and I re-entered the world of art. Next you approached me with an offer from Target. Still get chills. And they chose 4 prints to include in their on-line art gallery in November of 2007. I continued to refine my style. In late 2008, A wonderful friend, excited by these events, took me by the hand and introduced me to the owner of “Every Blooming Thing” Gallery in downtown Salt Lake . Quietly, Pam March reviewed my work and offered me a one-women show. An art collector, she personally bought 5 pieces. I was stunned. I had 4 months to prepare 40 framed pieces. (Thank you American Frame!) I have a day job so I worked into the night. In the meantime, a gallery co-op offered me a place, I was honored but I was unable to take on both commitments and decided to concentrate on the show at hand. Pam warned me not to be too excited that she had rarely sold any pieces during these types of shows. In the meantime, she sold 3 prints to her clients and as I was delivering art for the show, a couple purchased 2 prints I was just carrying in! I prepared postcards for Pam’s clientele and utilized social networking to announce the show. My pieces are thoughtful and have quite a bit of social commentary which seems to interest a good deal of people when I’m given the chance to explain.

Past Perfect

A collection of works that celebrate the sublime in imperfection.

By getting past perfect, I was able to move beyond

my desire for the unattainable and develop an appreciation for

what is within my grasp. Life takes us on a journey,

an adventure recorded in dense layers of imperfection.

I’ve learned to embrace the rich imaginings that

belong to the old, worn, and discarded. I respond to the whispers,

“Let me tell you my story,” delighting in the reactions

from those who also take the time to listen.

And, it is in the embrace of nostalgia that I am most comforted.

For only in my remembrances of the past

do I finally find perfection.

“The place was packed the night of the opening. 17 prints sold!!!—with 5 going to a prominent local designer. I broke all records for the gallery and they have offered me display space into the foreseeable future.

“ Next I entered my first exhibition show. Utah Women Artists Exhibition; a biennial show sponsored by the American Association of University Women. 170 pieces of art were submitted and 70 were chosen for the show. 2 of my prints were accepted. I was delighted. Next I learned I had received the Juror’s Award! This is a fantastic honor as the juror was Apsara DiQuinzio, Assistant Curator for the San Francisco Museum of Modern Art www.sfmoma.org. Still pinching myself. It was a generous cash prize which I have immediately invested in a quality camera—I have been using a pocket variety to date. Now I am preparing for another gallery event at “Every Blooming Thing” and putting together submissions for 2 more exhibitions. I believe I have a guardian angel and somehow that angel whispered in your ear. Sincerely, thank you for helping me believe in myself again. This is a grand adventure and it really began with you and American Frame.”

Many Congratulations Christina !

Featured Images: Abandonment Blues and This Corrosion

Kulicke Update: Was he REALLY the inventor of the Aluminum Section Frame?

2009-09-01T13:58:00.010-04:00

On July 7, 2009, I kicked off our Summer Celebration Metal Sale with a tribute to Robert Kulicke, creator of the original welded aluminum frame for MOMA, and acclaimed inventor of the aluminum section frame – the product on which our business was built. When I wrote my commentary, I consulted trusted sources like the New York Times and Picture Framing Magazine. What I have come to learn is that there is another side of the story; a very compelling side which has evidence of patents and a daughter’s memory of her father. So, today I would like to relate what I’ve learned about a gentleman named Donald P. Herbert, father of Catherine Yee, who contacted me last week about my blog.

This is her story, in her own words:

“My father was a frame designer. Strangely enough he got his start in Toledo , OH when he opened a frame shop in conjunction with his antiquarian bookstore in 1953. He then returned to the NYC area and opened a frame shop in 1957 in White Plains , NY . In 1963-64 he worked for Dain-Schiff and in 1965 started working for Kulicke Frames. So yes, he knew Bob personally. In fact, at one time they even lived in the same apartment building in New York City , for a time across the hall from each other. They were still speaking to each other in 1978 when I moved in with my father. By the time he died in 1982 I don’t believe that they were.”

“My dad did sell the welded aluminum frames which Bob designed for MOMA while he had his shop in White Plains . No one in my family disputes that Kulicke developed the welded aluminum frame. What I can tell you is that Bob did not design the metal section frame.”

“According to my father, the design idea developed following his attendance at a museum conference in 1967 in Toronto . During this trip he met with Dr. Harold Joachim, curator of Prints and Drawings for the Art Institute of Chicago. Dr. Joachim stated that they had many prints they could not display but would be willing to loan to galleries if there was an affordable way to frame them. Following this meeting, my dad started working on sketches. My step-mother remembers him working on them even as they traveled back to NYC from the conference.”

Ms. Yee sent me this link which is the most compelling evidence of all that Mr. Herbert was, in fact, the original designer of the aluminum section frame. http://www.google.com/patents/about?id=0QBjAAAAEBAJ&dq=3,534,490

He had a US patent as well as several international patents including Canada ,

http://brevets-patents.ic.gc.ca/opic-cipo/cpd/eng/patent/881000/summary.html?type=number_search

France: http://v3.espacenet.com/publicationDetails/originalDocument?FT=D&date=19700320&DB=EPODOC&locale=en_EP&CC=FR&NR=2012598A5&KC=A5

Japan: http://v3.espacenet.com/publicationDetails/originalDocument?FT=D&date=19730428&DB=EPODOC&locale=en_EP&CC=JP&NR=48013634B&KC=B

Sweden: http://v3.espacenet.com/publicationDetails/originalDocument?FT=D&date=19730226&DB=EPODOC&locale=en_EP&CC=SE&NR=354007B&KC=B

and also Belgium , Great Britain , The Netherlands and Germany .

So, this is what I have learned about Donald P. Herbert. He was born in Manhattan in 1926. His early childhood was spent between New York and Maryland . He was not formally educated in art and design. He had a high school level education so must have learned his craft through apprenticeships.

Mr. Herbert moved to our area of the country, Toledo , Ohio in 1952, and opened an antiquarian book store at 1205 Adams Street called “Maumee Valley Book Shop”. How or why he came to this area is unclear. It was then, however, that he became interested in picture frame designing and offered custom framing services out of that location.

In 1955, he left Toledo , married Catherine Yee’s mother, and moved back to White Plains , New York where he opened another shop named “Van Horn-Herbert”.

By 1963-64 he went to work for the Dain-Schiff Gallery in New York where apparently he studied more about framing and frame design. In 1965 he began working with Robert Kulicke who invented the welded metal frame in 1960.

Referencing the chronology presented by Ms.Yee, it was in 1967 that her father started creating sketches of his idea for an aluminum section frame (including the hardware) which could be custom cut for a variety of sizes and manufactured at a low cost. She believes that the confusion in the industry stems from the fact that Kulicke Frames’ contract division was the original manufacturer of the designs, and that over the years “Kulicke the man” has been confused with “Kulicke the company”.

In 1970, Mr. Herbert sold his Canadian Patent to FrameGuild Mouldings which is now a division of NielsenBainbridge in Canada .

Mr. Herbert subsequently opened another company, Presentation Sales Corporation. In 1972, he sold the assets of this company, including his US Patent to Structural Industries in Hicksville NY . The sale of the company and technology transfer has never been challenged, further evidence that he was the originator and lawful patent holder of the aluminum sectional picture frame.

In 1982, Mr. Herbert died suddenly after a short illness.

Nielsen created improvements in the design of the hardware, which were patented in 1971. The Nielsen patent references Mr. Herbert’s 1968 patent on the original design.

In closing, I would like to state that I am by no means a journalist, nor do I care to challenge Robert Kulicke’s legacy in the industry. However, I find it interesting that Mr. Herbert is not the recognized designer of the aluminum section frame. Mr. Kulicke referenced his name in the Picture Framing Magazine interview, Jan/Feb 1990 as a salesperson who brought back the design of the hardware after a trip to Canada , however does not credit him with the design itself. Catherine Yee and I spoke on the phone on Friday, August 28^th so I could try to make sense out of all the information she sent to me. I asked her if it were at all possible, that this idea was the result of a great collaboration, that possibly Mr. Kulicke had conceptualized the product while her father actually designed it, but she refutes that possibility, based on her memories of interactions of the two men at that time.

It appears that creating picture frames which could be easily assembled and disassembled was an issue that Kulicke and Herbert were not the first to try to address. In our research, we also found patent #2,654,451 issued to a Mr. John Schmidgall, applied for in 1950 and issued in 1953 which describes a modular assembly for wood frames. In my mind, the fact of this earlier patent makes it clear that neither Mr. Herbert nor Mr. Kulicke originally conceptualized the idea as applied to framing. It may be possible that they discussed this problem as framers prior to Mr. Herbert designing the solution for the metal frame specifically.

Perhaps this is why Robert Kulicke never patented this design, as stated in my original posting. He does have two other patents in his name, contrary to the claim made in his interview that he does not see himself as a designer but as a developer, and that developers do not patent their designs. The numbers are 2777 232 1957 and 3003 272 1961. The first shows a sectional drawing but is a patent for mounting assemblages within the frame. The second is for a mounting system for mirrors.

I welcome comments and additional information.

Congratulations to Cheryl on her 30th Anniversary with American Frame

2009-08-28T10:59:00.006-04:00

It is with great pride and pleasure that we celebrate the contributions of Cheryl Sharp, Director of Office Operations and Customer Service, on her 30^th anniversary with our company. Thirty years ago we were in our infancy. With her loyalty, trustworthiness, and dependability Cheryl has been instrumental in our growth from a small organization with just a few employees to an industry leader with a strong national presence.

Back in 1979, we were located in a small office building in South Toledo . The plant was located across town. In 1980 the company consolidated in one facility where we are still located today in Arrowhead Park , Maumee , OH .

Shortly after our move, Cheryl took the position of Office Manager and began to create standards of operation which over the years have proven to be both accommodating to our customers and fair standards of performance for her staff.

Thirty years are a reflection of many varied experiences, all of which she has handled with ease. We appreciate all she has done to make American Frame a strong and dynamic company and we look forward to our continuing relationship. Join us in wishing her all the best as she enters her thirty first year and beyond.

Pictured above: Cheryl Sharp and Mike Cromly, VP Plant Ops

The “Over 30” crowd from left to right: Mike Cromly (33), Carol Korzeniewski (30) Cheryl Sharp (30) and Judy Smith (31).

Countdown the Final Weeks of the Summer Celebration

2009-08-11T15:34:00.001-04:00

Ring in Week 6 with Standard Plus Three (Nielsen #117) www.americanframe.com/Departments/Metal-Frames/Frame-Family/Standard-Plus-Three.aspx.

This profile, introduced in 2002, has quickly become a customer favorite. No wonder! Standard Plus Three presents a wide range of colors and finishes, in a depth suitable for multiple mats, canvas, and/or linen liners. Be sure to check out the metallic finishes designed to complement current trends in home decor, including Brushed Aluminum Satin, Brushed Satin Nickel, and Dusk, which matches the color of natural steel. Or, try going ultra mod and fashion forward with the “Vivids” in colors like Cyber Green, Galactic Blue, Purple Haze and Tornado Red. These surfaces are slightly iridescent, making the frames glow and artwork pop. Standard Plus Three “Forged” offers a hammered detail on the face of the frame, giving your art a classy and interesting artisanal touch. In any case, enjoy the extra savings this week on this extra popular choice.

Week 4: Enjoy Deep Discounts on Classic Radius (Nielsen Profile #58)

2009-07-28T14:44:00.002-04:00

The Radius Collection www.americanframe.com/Departments/Metal-Frames/Frame-Family/Radius.aspx has been a centerpiece of our offerings since 1981 when the design team at American Frame created this profile and had it specially manufactured for our customers. The look of Radius caught on quickly, and was soon massed produced by Nielsen and others in the industry. It’s staying power can be attributed to it’s attractive profile, range of colors and economical low price. Once again, we prove that taste need not be dictated by budget! For the next week, July 29th - Aug 5th, stock up on Radius and enjoy unprecedented savings. (And, don’t forget your free custom cut mat!)

Shared Lives Studio, Maumee, OH

2009-07-24T11:38:00.006-04:00

Every week, we generate quite a bit of canvas scrap from our fine art printing department which is donated to support community arts programs. It recently came to my attention that the main beneficiary is an organization called “Shared Lives Studio”, an affiliate of Lott Industries,www.lottindustries.com/Support.html. “Lott Industries is a not-for-profit corporation that provides employment opportunities for persons in Lucas County, Ohio with and developmental disabilities. The artists of Shared Lives Studios are able to share with our community their amazing creativity, talent and abilities. Through art, they are able to do meaningful work and receive compensation for it.”

I had heard through my friends in our Showroom www.americanframe.com/showroom.aspx that these artists, under the guidance of Director Lori Schoen, were creating remarkable canvas weavings and paintings and then selling their works at local art shows. As the studio is literally around the corner from our offices, I scheduled a visit.

What I found was the most lively, friendly, upbeat creative zone I’ve seen in a long time! Lori insists that she does not teach, she only facilitates each individual’s artistic process. Her dedication to her students is remarkable as she spends much of her free time gathering supplies, then organizing and preparing materials donated by local area businesses. This is truly an honor to support their work. I will let these pictures speak for themselves.

Those of you local to the Toledo area will be able to view their work at the University of Toledo “Art on the Mall” this Sunday, July 26, and again at Levis Commons August 22-23.

For Week 3 of our Summer Celebration, Get to Know Techline!

2009-07-21T14:23:00.001-04:00

Finish your art or photography in alluring, glamourous fashion using a choice from our next featured category, Techline (Nielsen Profile #99) www.americanframe.com/Departments/Metal-Frames/Frame-Family/Techline.aspx.

With its wide face and elegant finishes, Techline is suitable for an extensive range of works including pastel, watercolor, charcoal and photography. We offer it in 8 beautiful understated finishes. The Florentine treatments are truly transitional choices as they evoke an old world feeling on a modern shape. The brushed and matte finishes are interesting in urban or contemporary settings. Pair Techline with 6-ply www.americanframe.com/Departments/Accessories/Mat-Board/Crescent-Select-6-ply.aspx or Alpha-Rag www.americanframe.com/Departments/Accessories/Mat-Board/Bainbridge-Alpharag-Artcare.aspx mat boards for an ultimately refined display. As we enter week 3 of our Summer Celebration, the savings simply cannot be beat!

A Summertime Metal Frame Celebration!

2009-07-07T15:13:00.004-04:00

For the next 8 weeks, American Frame celebrates the genius of the late Robert Kulicke (1924-2007), painter, designer and originator of the aluminum picture frame.

Starting Wednesday July 8, look for sales on your favorite metal designs, and enjoy savings up to 40% off our already low wholesale direct prices depending on volume, plus a free custom cut mat board from our Crescent Berkshire line of colors.

A long time student of early American and European framing techniques, Kulicke was, throughout his career, the distinguished expert on picture framing in the United States. He was often called on by some of the world’s most renowned museums to assist in solving difficult technical framing issues. “He was a superb craftsman of reproduction frames, making them for some of the greatest paintings in this country, including Leonardo da Vinci’s portrait of Ginevra de’ Benci in the National Gallery of Art in Washington and Giotto’s “Epiphany” in the Metropolitan Museum of Art.”

The birth of the metal frame is dated to 1956, when the The Museum of Modern Art www.moma.org in New York consulted him to create a framing solution suitable for movable exhibitions. His first rendition was in welded aluminum, finally introduced in 1960, inspired by the Mies Van de Rohe Barcelona chair of 1928 http://architecture.about.com/od/findproductsservices/ss/chairs_5.htm

This design was embraced by abstract expressionist painters Franz Kline, Robert Motherwell, Barnett Newman and William DeKooning who loved the “clean aesthetic” as it related to their genre. http://en.wikipedia.org/wiki/Abstract_expressionism

It was later, in 1966 when Kulicke created the aluminum section frame www.americanframe.com/Departments/Metal-Frames.aspx in response to demand for a much lower cost solution to the welded version of this product. His idea was to sell the frames in pairs, in the same manner that stretcher bars for canvases were sold. His challenge was in procuring the hardware needed, or corner brackets to support his design. It took until ’66 to locate the hardware to secure the corners from a supplier in Canada, and in 1967 he started mass production and distribution through his New York based company, Kulicke Frames.

In 1971, Nielsen www.nielsen-bainbridge.com patented a corner joint system for the Kulicke frame and then grew to become the world’s largest manufacturer of the product. This was possible since Kulicke purposely did not patent his designs. He viewed “originality (as) a by-product of a search for the answers to a technical or an aesthetic problem”. He insisted that “invention is always an evolutionary development” and therefore not “owned” by it’s developer.

So here’s to Mr. Kulicke who made custom picture framing economical and accessible to us all.

Sources: www.nytimes.com/2007/12/15/arts/design/15kulicke.html

www.pictureframingmagazine.com/pdfs/Kulicke/Kulicke_0190.pdf

Question: “How do I order just a frame on your new website, without a mat board, glazing or mounting board?”

2009-07-01T13:32:00.006-04:00

Select your frame by either using the SEARCH function in the upper right hand corner on the home page, or search by category choices listed in the left column www.americanframe.com. For this example, I used the Standard Plus 3 Frosted Gold.

www.americanframe.com/AmericanFrame/FrameSelectOption.aspx?productid=65C6EA2E-BE94-4219-B308-2ED6809843EE&productname=Standard%20Plus%20Three-%20Frosted%20Gold

Select the “Frame My Own Artwork” option and press “START”. This will take you into the custom framing work flow.

From there, you can elect to preview your art within your frame or not.

Input the size of your image, and the price shown will include the frame, free white mat board, standard acrylic and standard mounting board. To deselect any item, go to each individual tab and choose the “no mat” or “none” option to remove it from your frame package.

If you are ordering a quantity of over 25 frames, you will find that the new site automatically calculates the discounts so you no longer have to contact us for volume pricing.

Still have questions? Please call us at 800-537-0944 M-F, 8:30-5:30 EST. Our operators are here to assist.

A Total Value Proposition

2009-06-23T10:31:00.001-04:00

Sometimes, the FREE MAT More Than Offsets Shipping

Every few months or so, I search the key words “picture frames” to see what comes up, and do pricing comparisons to make sure we are always the best value available. “Value” can be defined as a combination of price, product quality,service, and overall customer experience so sometimes being higher priced can still be considered the best “value” if quality and service are superior to the lowest price item. Make sense?

So, with that, I am proud to say that not only are we the lowest price, we truly do provide the best total value from what I’m able to discern.

Take for example our most popular custom frame kit used by professionals: Average size of 16 x 20 Nielsen#11 Standard frame www.americanframe.com/Departments/Metal-Frames/Frame-Family/Standard.aspx Standard Glazing (Cyro Acrylic) www.americanframe.com/Products/Glazing--Standard-Acrylic__AAS.aspx Crescent Berkshire White mat board custom cut with any size opening out of our FREE MAT collection www.americanframe.com/Departments/Accessories/Mat-Board/Crescent-Berkshire.aspx and Standard Foam Core mounting board www.americanframe.com/Products/Mounting-Board--Standard__MTBS.aspx Assembly hardware included.

At this writing (6/23/09), our price is $27.80 for a single frame kit as described above. Subtract $5.20 for the free mat (subtotal $22.60), add in $8.25 for shipping and the total becomes $30.85 (Ohio Sales tax not calculated in this example). Professionals often order in bulk, so I priced this same example with 25 frames. After quantity discounts, the subtotal came to $625.25. Shipping: $68.78. FREE MAT CREDIT: $117.00 www.americanframe.com/freemat.aspx . Total price: $577.03. Effective price per frame: $23.08. In this example, the free mat offer more than covered the cost of shipping.

Not wanting to name names (since anyone can go through this same exercise), this is what I found today from our most significant on-line competitors.

The lowest price for this configuration was $37.33 per frame. The highest from a company with a prominent position online was $44.00, which frankly I find astounding. With quantity discounts, effective prices delivered per frame ranged from $25.68 - $42.03. Not all others are forthcoming with their products. Brand names are often hidden from customer view.

Our value proposition is this: Low wholesale direct prices on any quantity, 2-3 day service (never a charge for “production rushes”), and highest quality products as confirmed by the name brands we carry, handcrafted for you by people who care about your order in Maumee, OH. With the Alliance Program www.americanframe.com/allianceprogram.aspx (est. 1991), we support the arts by donating 5% of your order to the Art Association, Photography Club or Art School or University of your choice.

Please post comments you may have on this blog, or email me confidentially at lauraj@americanframe.com. I’ll continue this on different products over the coming months, as I personally do the pricing for our company and its important to me that we’re always, without question, your trusted source for custom framing materials and fine art printing.

(Other relevant links: www.nielsen-bainbridge.com, www.crescentcardboard.com, www.cyro.com/methacrylates/us/products/sheet_products/)

2009-06-07T08:32:00.001-04:00

Attention Contemporary Art Lovers! If you are in or around Chicago over the summer, try to make some time to “Take Your Time” in the experiential art exhibit with the work of Danish-Icelandic artist Olafur Eliasson www.olafureliasson.net at the Museum of Contemporary Art, www.mcachicago.org. I was especially attracted to his gridded photographic suites - chromogenic prints featuring elements from the rugged landscape of his homeland. Using this uniform subject matter in each collection or series, be it rocks, caves, or horizons, he created a sculptural effect using simple materials like I’ve never seen them displayed before. Using a flat black wood frame, much like our L989 http://www.americanframe.com/AmericanFrame/FrameSelectOption.aspx?productid=334EB51B-AB0C-4CC7-BD66-5AAC3D7DBAB1&productname=Basics%20-%20Black he framed all of his photographs to image (no mat) and displayed them in large dramatic groupings. I was drawn in by the subject matter and so inspired by the display.

Also, a new look at an old find! The 80361

2009-05-28T12:31:00.000-04:00

The 80361 www.americanframe.com/search.aspx?keyword=80361 is back for a limited time until the stock is liquidated, and you can enjoy this beautiful frame from our Traditional Gold collection at a very attractive price. For example, a 20 x 24 with a FREE mat, acrylic glazing, foam core backing board and of course the frame, is only $52.36- a great price for a museum quality ornate which would generally retail for $200.00 elsewhere. Check it out and let me know what you think! I would (and have) used this frame for pastel drawings, fine art prints, and custom mirrors. Can you tell I'm really happy about this?

What Happened to the 106 Natural Maple Frame?

2009-05-27T18:42:00.000-04:00

Our commitment to quality reigns supreme. We returned our last shipment of the 106 Natural Maple to the manufacturer due to unacceptable quality, which was apparently good enough for the manufacturer, but not up to our standards for our customers . At this point, we are addressing the issue with the supplier while looking for an alternative, and we will keep you informed right here on our blog.